Coupons, Inc. Offers Secure Consumer Printed Coupons for Apple's Mac OS X; New Support for Safari Browser

Business Wire, Sept 28, 2004

SAN FRANCISCO -- Coupons, Inc., the leading U.S. provider of consumer-printed coupon marketing and technology solutions, has adapted its Bricks(TM) print-at-home coupon solution to support Apple Computer's (NASDAQ:AAPL) Safari browser under Mac OS X 10.2 or 10.3. Coupons, Inc. is the first provider of consumer-printed coupons to offer consumer packaged goods, pharmaceutical, retail and other companies the ability to distribute secure, unique, print-controlled, print-at-home coupons to Mac OS X users. With Coupons, Inc.'s technology, marketers can securely coupon-enable their web sites, online banners, and opt-in email campaigns.

"Many of our clients' ad agencies and brand marketing teams are working on Macintosh computers, in addition to a growing segment of the online consumer population," said Steven R. Boal, Coupons, Inc. CEO. "We felt it was important that we fit easily into our client's desired work environment. Our Mac-using clients, as well as consumers, can now take full advantage of our services."

Boal explained that the flexible print architecture used in Mac OS X presented Coupons, Inc. with a challenge in adapting its technology for Safari. "As always, security was our primary concern, so we developed a proprietary solution that enforces our industry-leading print control in the Macintosh environment." Coupons, Inc.'s partners and clients will now be able to incorporate the new Mac support into their own services.

Coupons, Inc. offers business customers and partners the ability to use online coupons to drive offline spending and increase the success of their marketing promotions. Coupons, Inc.'s solutions are based on the company's proprietary, patent-pending technology that provides a targeted distribution system for coupons that can be securely printed by consumers at home or work for in-store redemption. Proprietary encryption, authentication, private & public key technology and sourcing are used when coupon information is transmitted across the Internet.

About Coupons, Inc.

Coupons, Inc. is an independent, privately held company that provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Coupons, Inc.'s core couponing, customer acquisition, and e-mail marketing services provide its clients with a secure, flexible online marketing solution to complement their offline programs. A network of hundreds of consumer websites uses its services as do the majority of the largest consumer packaged goods and pharmaceutical manufacturers. Coupons, Inc. represents the most flexible, secure, fraud-resistant, print-from-the-web, coupon solution available in the marketplace.

Coupons, Inc. clients and licensees include Johnson & Johnson, General Mills, Kimberly-Clark, Dial Corp., Pfizer, Wyeth Consumer Healthcare, Valassis (NYSE: VCI), and News Corporation's News America Marketing (NYSE: NWS).

Coupons, Inc. is located 520 San Antonio Road, Mountain View, CA 94040. Telephone 650-947-3900 or online at http://solutions.coupons.com.