Dex Media Finds What Customers Want with ForeSee Results

Business Wire, Sept 28, 2004

ANN ARBOR, Mich. -- ForeSee Results today announced that it is supporting directory publisher Dex Media, Inc.'s efforts to assess customer satisfaction with its online Yellow Pages search site, DexOnline.com.

Using the scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results measures satisfaction with different aspects of the online experience and is providing Dex Media with actionable data for performance improvement. ForeSee Results also helps Dex Media quantify the impact of potential website upgrades on customer satisfaction and loyalty.

"As Dex Media continues to evolve its Internet presence, it's critical that we maintain our focus on customer satisfaction," said Anne Doty, user experience manager for Dex Media. "With the ACSI, we have credible information to assess what drives customer satisfaction with DexOnline.com. We can also identify the direct impact of satisfaction on behavior so we can better evaluate changes to our website - both past and planned."

In January 2004, Dex Media launched DexOnline.com which features fully searchable content capability for approximately 240,000 Yellow Pages display ads and the ability to refine searches with multiple criteria - including hours of operation, payment options, location, specific product brands and much more.

"With its new status as a public company, Dex Media is taking a strong step toward continued success by putting the customer first," said Larry Freed, president and CEO of ForeSee Results.

About ForeSee Results

ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Ask Jeeves, Bluefly, Finish Line, Hallmark Flowers and Tower Records, among others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

About Dex Media, Inc.

Dex Media, Inc. (NYSE:DEX), the largest publicly traded incumbent directory company in the United States since its IPO in July 2004, provides local and national advertisers with industry leading directory and Internet solutions. As the exclusive publisher of the "official" White and Yellow Pages directories for Qwest Communications International Inc., the company publishes 259 directories in the 14-states where Qwest is the primary incumbent local exchange carrier, including Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming.

Dex Media printed and distributed approximately 43 million print directories and CD-ROMs and served more than 400,000 local and national advertising accounts in 2003. The company's leading Internet-based directory, DexOnline.com, provides an integrated complement to Dex print directories and includes fully searchable content for more than 240,000 Yellow Pages advertisements, as well as business and residential listings from across the United States. Dex Media, Inc. generated revenues of approximately $1.6 billion in 2003.