Kana CEO to Speak on SSPA Conference's Power Panel about the Future of Support Technology

Business Wire, Sept 28, 2004

MENLO PARK, Calif. -- KANA(R) (NASDAQ: KANA), the leading provider of Service Resolution Management (SRM) solutions, today announced that Chuck Bay, CEO and Chairman of the Board at KANA, will be participating in a "Power Panel" at the upcoming Service and Support Professionals Association's (SSPA) Conference in Savannah, GA.

The conference will feature keynote presentations, Power Panels, break out sessions and workshops presented by leaders in the customer support industry. The SSPA's four day event offers attendees a comprehensive education on the future of support demand, technology, and companies.

Who:      Chuck Bay, CEO & Chairman of the Board, KANA

What:     Chuck Bay will participate in a panel with other leading
          industry executives entitled, "Power Panel - The Future of
          Support Technology: Making the Right Investment at the Right
          Time". This Power Panel, a collection of CEO's from leading
          customer support companies, will help attendees to make the
          right technology investments at the right time as they plan
          the future of their support organizations. Panelists will
          debate the future of technologies like CRM and KM as well as
          share what new technologies promise the greatest
          improvements in service delivery. Panelists will also
          address how these technologies can increase customer
          satisfaction and decrease costs and what investments
          executives can make now to facilitate an easy transition to
          future technologies.

When:     Monday, October 4, 2004 from 4:00-5:00pm ET.

Where:    Savannah International Convention Center, Savannah, Georgia

"This Power Panel is a great opportunity for attendees to learn about the best technologies available to them, such as Service Resolution Management (SRM), and how SRM is the right investment to make and the future of support technology," said Chuck Bay, CEO and Chairman of the Board at KANA. "SRM helps companies to realize an unprecedented return on their investment while also increasing customer satisfaction rates."

About KANA

KANA is the leading provider of Service Resolution Management (SRM) solutions that improve customer satisfaction, reduce service costs, and increase revenues. KANA's award winning suite of customer service solutions for assisted, self, and proactive service enables companies to resolve customer requests quickly and accurately across multiple channels. Built on the industry's most advanced web architecture, KANA's solutions are in use at more than half of the world's largest 100 companies. For more information visit www.kana.com.

NOTE: NOTE: KANA and KANA iCARE are registered trademarks of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.