Business Services Industry

Webinar Resources and Centra Software Announce Partner Agreement

Business Wire, Sept 30, 2004

ST. LOUIS & LEXINGTON, Mass. -- Webinar Resources, a leading professional services company offering Web-enabled demand generation solutions, and Centra Software, Inc. (NASDAQ: CTRA), a leading provider of specialized solutions, delivering software and services for online business collaboration, today announced that Webinar Resources will provide Centra Web conferencing solutions as a bundled offering with Webinar Resources' InDemand Managed Services offerings. Webinar Resources provides demand generation tools, partner solutions and best practices to drive successful campaigns for live and virtual marketing events.

"The team at Webinar Resources has extensive knowledge of the Web conferencing and collaboration market and is in touch with the diverse needs of their customers," said Alan May, Centra's vice president of Business Development. "In addition to an in-depth knowledge of Centra 7 applications, Webinar Resources rounds out their offerings with expertise in demand generation applications that enhance and complement our customer acquisition strategy."

"Managing the media and marketing for Web-enabled demand generation solutions requires an expert-level understanding of and familiarity with the leading Web-enabled online business collaboration solutions," said Mark Rice, president of Webinar Resources. "Centra Conference complements our core service offerings for managing demand generation solutions and enhances our strategy as a 'one-stop' shop to drive demand for our customer's goods and services."

Rice continues, "Webinar Resources is pleased to provide Centra's online business collaboration offerings. Centra is a proven leader in the online business collaboration market and this agreement adds a significant value to customers seeking managed services from Webinar Resources."

Based on best practices gained while working with more than 1,300 leading organizations worldwide, Centra's four solution areas - Centra for Enterprise Application Rollouts, Centra for Sales Effectiveness, Centra for Collaborative Learning, and Centra for Customer Acquisition - automate and facilitate the planning, execution and evaluation phases of mission-critical online business initiatives. By adopting these solutions, leading organizations around the globe have significantly lowered costs and increased productivity and revenue.

About Webinar Resources

Webinar Resources provides affordable, enterprise solutions that include on-demand personalized sales campaigns, planning and production of live Web seminars (Webinars), online registration services and rich media marketing communications. With industry expertise in marketing, media and event management, Webinar Resources offers customers professional managed services while minimizing the time, effort and expense invested in producing online communications and events. For more information, call (866) 470-5849 or visit http://www.webinarresources.com.

About Centra

Online business collaboration solutions from Centra create workforce efficiencies and enable organizations to share and exchange business-critical information with geographically distributed customers, partners, prospects and employees. Centra's solutions integrate real-time collaboration and departmental business processes with specialized applications that increase sales effectiveness, improve collaborative learning and accelerate enterprise application rollouts and customer acquisition initiatives. Currently available in 12 languages, Centra solutions can be deployed as on-site software or through its ASP service and are supported by an active ecosystem of value-added partners, including Siebel, PeopleSoft, SAP and Deloitte Consulting. Organizations across every major industry and market sector choose Centra, including Wyndham International, Weyerhaeuser, Underwriters Laboratories, BMW and Stanford University. Headquartered in Lexington, Massachusetts, Centra serves a worldwide customer base throughout the Americas, Europe, Asia and Australia. For more information, visit http://www.centra.com.

Centra is a registered trademark of Centra Software, Inc. All other trademarks referenced herein are the property of their respective owners.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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