Business Services Industry

Macromedia Offers Next-Generation Web Conferencing with Pay-as-You-Go Pricing; New Purchase Plans Lower the Barrier to Entry for Web Conferencing

Business Wire, Sept 7, 2004

SAN FRANCISCO -- Macromedia (Nasdaq:MACR) today announced new web conferencing purchase plans that, for as low as 32 cents per minute, bring the power of Macromedia(R) Breeze(TM) Live web conferencing to everyone. Through affordable hosted monthly and Pay-Per-Use accounts, small to medium-sized businesses benefit from the convenience and cost savings of online meetings. A wide range of customers, including American Express, Federal Express, McDonald's Canada, SBC, TicketMaster and the city of West Haven, have already adopted Breeze Live to deliver more effective internal and external communications. For more information on Breeze and the new pricing plans, visit http://www.macromedia.com/go/breeze1/.> "Macromedia web design and development tools have enabled thousands of small businesses to deliver innovative online experiences that are comparable to those delivered on large company websites," said Tom Hale, general manager, Macromedia. "With these new purchase plans, we're now enabling individuals and smaller companies to deliver sales presentations and interact with their clients using a robust, professional web conferencing platform."

With Pay-Per-Use Breeze Live pricing of 32 cents per minute per user, Macromedia empowers small businesses to meet online at any time for collaboration or live presentations. In addition, all Breeze Live customers will benefit from the unique ability to maintain persistent meeting rooms within their account, ensuring that recurring sales and client meetings have all of the required assets every time without time-consuming setup and configuration. Due to the ubiquity of Macromedia Flash(TM) Player, the instant-on nature of Breeze meetings is also a benefit in that meeting participants do not have to download any additional software to experience the robust conferencing solution.

Breeze solutions provide a rich web communication system that enables users to hold collaborative real-time meetings, instructor-led classes and seminars. Breeze leverages Microsoft PowerPoint and Macromedia Flash Player to enable approximately 500 million web users to immediately experience engaging online meetings and rich content.

Industry analysis firm Wainhouse Research recently chronicled its positive experience using Macromedia Breeze. Wainhouse Research cited Breeze as a tool that effectively builds on the ubiquity of both Flash and PowerPoint while also adding cutting-edge features such as video and voice over IP. The firm commended Breeze for its ease of use and gave Breeze a Wainhouse Research Score of 4.5 on a scale of one to five.

"Macromedia is providing a distinctive solution by building on standard business tools and its widely-deployed Flash Player technology to deliver instant-on web conferencing," said Paul Ritter, research director, Wainhouse Research. "Business buyers look for ease of use and a range of pricing options when purchasing conferencing solutions. The intuitive user experience of Breeze coupled with the new pricing plans position Macromedia to be a formidable competitor in this market."

Macromedia Breeze delivers the first rich web communication system, allowing organizations to communicate, collaborate and train via an easy-to-use solution that includes everything from on-demand delivery of training and presentations to rich, instantly available live meetings. For more information on Breeze, visit http://www.macromedia.com/go/breeze1/.> Pricing and Availability

The monthly and Pay-Per-Use Breeze Live hosted web conferencing plans are available immediately. Pricing starts at 32 cents per minute per user for Pay-Per-Use, and $75 a month per seat for unlimited meetings available in 5- and 10-seat packages. For information on how the different purchase plans compare, visit http://www.macromedia.com/go/breezepurchase/.> About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences -- on the Internet, on fixed media, on wireless and on digital devices.

Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Flash and Macromedia Breeze are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.