Alterian Boosts Investment in Product Development and Professional Services

Business Wire, Sept 7, 2004

BRISTOL, England -- Alterian, (LSE:ALN) a global provider of marketing and customer insight solutions, today announced the latest stage in its product line investment programme, which includes a 20% investment increase in its Research and Development (R&D) operation, as well as bolstering its global field-based technical capability.

The announcement reflects the company's stated intention earlier this year to boost R&D spend. This move strengthens Alterian's position as industry leader and champion of innovation.

"As data driven marketing becomes increasingly important to not only traditional direct marketers but also to many organizations entering this field for the first time, we have to ensure that our solutions not only meet customer demand but also anticipate future market trends," commented David Eldridge, chief executive of Alterian.

Six individuals have already been appointed to posts created within the global R&D capability with recruitment underway for a further four professionals to join the team. The company's Product Engineering, Quality Assurance and Support departments have all been expanded in a demonstration of the company's determination both to further enhance its market-leading products and deliver a world-class service to its clients.

In addition to the recruitment in its core R&D division, Alterian has been adding to its Professional Services capability. Substantially increased business activity has been seen in Alterian's US territory. In order to capitalise on this activity through the smooth deployment of Alterian technology, the company has doubled the size of the Professional Services team in the US charged with this deployment.

David Eldridge added: "This is just one element of Alterian's ongoing mission to deliver improved scalability, deployment and ease-of-use of the Alterian Marketing Suite and we will be making further important announcements in this regard shortly. We are constantly looking at ways to reinforce our dominance in the market and are confident that these investments will place Alterian in an excellent position"