HP Chairman and CEO Carly Fiorina to Keynote the 2005 International CES

Business Wire, Sept 7, 2004

ARLINGTON, Va. -- The Consumer Electronics Association (CEA) announced today that Carly Fiorina, chairman and chief executive officer (CEO) of HP, will deliver a keynote address on Friday, January 7, 2005 at 9:00 a.m. at the Las Vegas Hilton Theater during the 2005 International CES. The 2005 International CES, the world's largest annual technology showcase, will be held in Las Vegas, Nev. from January 6-9.

"We are honored, and privileged to welcome Carly Fiorina to the 2005 International CES," said CEA President and CEO Gary Shapiro. "Under her devout leadership and dauntless visions, HP continues to be an eminent pioneer as a global technology solutions provider for all consumers."

Since joining HP in July of 1999, Fiorina has led the reinvention of the company, including the successful merger with Compaq Computer, returning HP to its roots of innovation and inventiveness.

Fiorina holds a bachelor's degree in medieval history and philosophy from Stanford University, a master's degree in business administration from the Robert H. Smith School of Business at the University of Maryland, and a master of science degree from MIT's Sloan School. Prior to joining HP, Fiorina spent nearly 20 years at AT&T and Lucent Technologies in senior leadership positions.

At the 2004 CES conference, HP outlined its strategy for adding value across the entire digital entertainment value chain from the creation and protection of digital content to the distribution and consumption of content. The company has since delivered on its promise to consumers. An example is HP's recent announcement highlighting its expansion into multiple new consumer digital entertainment and digital photography categories. 2005 CES participants can expect the same level of innovation from HP, including strategic partnership and product announcements that represent the company's ongoing dedication to the digital entertainment market.

Fiorina joins Bill Gates, chairman and chief software architect of Microsoft Corp., Craig Barrett, CEO of Intel Corp. and Ed Zander, chairman and CEO of Motorola Inc., as confirmed keynote speakers for the 2005 International CES.

The 2005 International CES focuses on more than 20 product areas from more than 2,400 exhibitors spread throughout both the inside and outside of the Las Vegas Convention Center, the Las Vegas Hilton, and the Alexis Park. For more news on CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information.

Note to Journalists: Detailed press conference information will be available later this year. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 4, 2005 to take advantage of all the CES press conferences and events. CES Unveiled: The Official Press Event of the International CES will run January 4 from 4:00 p.m. to 7:00 p.m. in the Las Vegas Convention Center, room S226, across the hallway from the CES Press Room. A list of press room hours and services is posted at www.CESweb.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,700 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $90 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

--CEA Industry Forum October 18-20, 2004, San Francisco, CA

--Fall Electronic House Expo November 16-18, 2004, Long Beach, CA

--CES New York Press Review November 10, 2004, New York, NY

--CES Unveiled: The Official Press Event of the International CES January 4, 2005, Las Vegas, NV

--International CES - Defining Tomorrow's Technology January 6-9, 2005, Las Vegas, NV