Six Apart Announces Enhancements to Its Award-Winning TypePad Weblogging Software

Business Wire, Sept 8, 2004

SAN MATEO, Calif. -- New TypePad 1.4 Makes It Easy to Post to Weblogs from Camera Phones and Adds New Features to Enhance Weblog Creation

"Moblogging," the practice of posting to weblogs from a camera phone, got easier today with the launch of a new version of TypePad, the popular weblogging software from Six Apart.

TypePad 1.4 contains several new features intended to make mobile weblogging more accessible to anyone with a camera phone, offering new "mixed media" templates optimized for blogs containing a mix of text, photos and other media types. Further, the new release adds additional features to improve the quality and easy set-up of weblogs and a new account creation wizard for streamlined weblog setup and posting.

"Tens of millions of people now have camera phones, and they want a way to easily share the photos they take without having to send them individually to their friends," said Barak Berkowitz, Six Apart's CEO. "They're rapidly turning to moblogging, where they can send pictures with captions to their weblog, to be easily accessed online by their friends. TypePad 1.4 lets them create weblogs with templates specifically designed for numerous photos and short captions, making moblogging a fun and efficient way to communicate."

In a related announcement, Six Apart also announced today that it is collaborating with mobile communications leader Nokia to integrate TypePad with Nokia's Lifeblog, an application that lets people keep a multimedia diary of the items collected with mobile phones. Moblogging features in TypePad 1.4 will form the core of the service offered by Six Apart through Nokia Lifeblog.

Among the new features now available in TypePad:

--New mixed media templates: Five new professionally-designed layouts and six new design styles, optimized for blogs that include a combination of text, photos and other multimedia content. Users can post to these templates via the web, from mobile applications offered by cell phone manufacturers such as Nokia or via email.

--Improved set up wizard: A more streamlined set up wizard lets users design a weblog, compose an entry and preview the weblog, letting first-time webloggers create their weblog with ease.

Users can obtain the latest release of TypePad by going to www.typepad.com. Pricing starts $4.95 per month or $49.95 a year.

About Six Apart:

Six Apart Ltd., based in San Mateo, Calif., is the company behind the Movable Type publishing system and the TypePad personal weblogging service. Founded by husband and wife team Ben Trott and Mena G. Trott in 2002 and funded by Neoteny Co., Ltd., Six Apart creates tools that enable hundreds of thousands of individuals, organizations and corporations to participate in the Web's full potential by publishing their ideas on the Internet with simple, yet powerful software and services. For more information about Six Apart, TypePad and Movable Type, visit the Six Apart corporate weblog at www.sixapart.com.