Four New Power Supplies Add Juice to Mad Dog Multimedia Family of Techie Toyz Modding Accessories; Power Supplies Eliminate Frequent Cause of Compromised Video Performance

Business Wire, Sept 8, 2004

SAN DIEGO -- Mad Dog Multimedia, a $52 million multimedia technology company, is expanding its Techie Toyz family with four power supplies. The Mad Dog Multimedia SurePower ATX power supplies range from entry-level 250-watt power supplies to more advanced units ranging from 350 - 550 watts with two, three or four fans respectively.

The most sophisticated game and PC enthusiasts will find features in the Mad Dog Multimedia SurePower 350, 450 and 550-Watt Power Supplies that put them in control with user-adjustable manual or automatic cooling to keep even the hottest PCs comfortably cool.

Clean Power Means enhanced video performance.

Mad Dog Multimedia SurePower 350, 450 and 550-Watt Power Supplies feature a dedicated 4-pin power connector for high-end VGA cards. The dedicated power connectors of the Mad Dog Multimedia SurePower Power Supplies also feature EMI shielding, ensuring that the electricity flowing into the VGA adapter is free of interference and giving performance PC users the clearest possible video signal for their ATI and/or nVIDIA graphics cards. Additionally, owners of AMD Athlon 64 or Intel Pentium 4 systems can take comfort in knowing the SurePower 350, 450 and 550-Watt Power Supplies provide full support for ATX 1.1 and ATX 2.03 specifications.

"By pairing dedicated power to the VGA card along with user-controllable multi-fan cooling, our Mad Dog Multimedia SurePower Power Supplies help video cards run at full clock rate while keeping your system running cool," said Karen McCauley, Director of Marketing of Mad Dog Multimedia.

Mad Dog Multimedia SurePower Power Supplies come ready-to-install and are equipped with an easy-to-follow illustrated quick setup guide. They range in price from $29.99 to $119.99 and will be available at CompUSA, MicroCenter, TigerDirect, and other PC specialty stores.

About Mad Dog Multimedia

Mad Dog Multimedia is a leader in providing high value peripheral products targeted at the multimedia entertainment and storage demands of the consumer and small to medium business "SMB" market. Products range from optical storage for high quality digital media or critical business data backup, to graphic cards and audio cards to "Techie Toyz" case modding accessories. The company, based in San Diego, California, is highly responsive to today's volatile multimedia and SMB market needs while delivering products that meet its standard of "Uncompromising Excellence". With a loyal customer base of over 1 million users, the company is set to launch over 200 new products in 2004. For more information, visit the company's web site at www.mdmm.com.

The following are Registered Trademarks or Trademarks of Mad Dog Multimedia(R); Inc.: CHAMPION; CONQUERER; DECIMATOR; DOMINATOR; ENTERTAINER; HYDROCHILL; MAD DOG MULTIMEDIA; MEGACAPTURE; MEGACLOCK; MEGAGLASS; MEGASTOR; POWERCHILL; PREDATOR; PROWLER; and SUREPOWER. All other brands and product names contained herein are trademarks or registered trademarks of their respective owners and are hereby recognized as such.