ACE Cash Express to Present at the Roth Capital Partners New York Conference

Business Wire, Sept 9, 2004

DALLAS -- ACE Cash Express, Inc. (NASDAQ:AACE) will be presenting on September 14, 2004, at the Roth Capital Partners New York Conference. ACE management will present at 8:00 AM Eastern.

The conference will be webcasting the presentation. For more information on the upcoming investor presentation and webcast, go to the ACE website at www.acecashexpress.com. A copy of the ACE presentation is also located on the website.

About ACE

ACE Cash Express, Inc. is a leading retailer of financial services, including check cashing, short-term consumer loans and bill payment services, and the largest owner, operator and franchisor of check-cashing stores in the United States. As of June 30, 2004, ACE had a network of 1,230 stores in 36 states and the District of Columbia, consisting of 1,026 company-owned stores and 204 franchised stores. ACE focuses on serving unbanked and underbanked consumers, many of whom seek alternatives to traditional banking relationships in order to gain convenient and immediate access to check-cashing services and short-term consumer loans. ACE's website is found at www.acecashexpress.com.

About the Roth Capital Partners New York Conference

This annual event is the largest in the nation for emerging growth companies. It provides a concentrated forum where Institutional Investors can meet the executives of growth companies handpicked by Roth Capital's research team. The conference will highlight approximately 225 companies from industry groups including Health Care/Life Sciences; Consumer Products; Defense & Industrial Technologies; Digital Media, IT & Entertainment; Broadband & Fiber Optics; Gaming; and Business and Banking/Financial Services.

This year, as a result of numerous client requests, Roth has extended the conference to three working days, including a Discovery Day, which will be hosted by RedChip Resources, LLC. For more information about the conference visit: http://www.rothcp.com/Conf NY Web Site/Roth.htm?content=home.