Zilliant Vice President of Pricing Science to Host Executive Panel at Georgia Tech Price Optimization Conference; Loren Williams to Address Dynamic Pricing Strategy in the Modern Economy

Business Wire, April 11, 2005

AUSTIN, Texas -- Zilliant, a leader in strategic pricing applications, today announced that Loren Williams, Ph.D., Vice President of Pricing Science, is one of a select number of industry experts chosen to host a panel at Georgia Tech's inaugural conference on Revenue Management and Price Optimization to be held in Atlanta on April 21. The panel, Dynamic Pricing in the Manufacturing and Distribution Sectors, will highlight the latest trends in pricing strategies and will also include executives from some of the top companies within the industry.

Dr. Williams manages Zilliant's pricing science and modeling team, responsible for creating customized pricing solutions, driven by the clients' specific input and needs. He has more than 15 years experience designing, building and deploying modeling-based technology solutions for successful and innovative companies across a range of industries. Prior to joining Zilliant, Dr. Williams was chief architect for Pricing Solutions at Retek and he also spent ten years with Manugistics in their Pricing and Revenue Management division.

"After years of downward pressure, pricing is becoming a strategic issue for companies across a range of industries as the economy accelerates," said Dr. Williams. "This panel will draw on Zilliant's track record of helping clients optimize pricing even during the most difficult periods as well as my own fifteen years experience in designing and implementing innovative pricing models."

The conference is conducted by Georgia Tech's College of Management. For more information and to register for the conference, visit www.gtbn.org. For more information on Zilliant and their strategic pricing applications, visit www.zilliant.com.

About Zilliant

Zilliant, a leader in strategic pricing applications, provides software and services that aid companies in defining and managing their pricing for improved financial results. The Zilliant Pricing Suite delivers a full solution for Price Analytics, Price Execution and Price Modeling. By utilizing the Zilliant suite of pricing applications, companies are able to maximize revenue and margins through optimized segmentation, precision price setting, effective discount guidelines, successful price promotions and effective price policy enforcement. Headquartered in Austin, Texas, Zilliant is a privately held company. Investors include Cardinal Venture Capital, JP Morgan Partners, Austin Ventures and Trellis Partners. Zilliant is a registered trademark of Zilliant, Inc. For more information contact the company toll free at 877.893.1085 or visit www.zilliant.com.