Business Services Industry
SeeBeyond Serves as Premier Co-Sponsor of BrainStorm's Business Process Management Conference Series; SeeBeyond CTO to Deliver Keynote Address; HVB America's COO and CIO Discuss Driving ROI With SeeBeyond BPM Solutions
Business Wire, April 12, 2005
CHICAGO -- Further exemplifying its leadership in Business Process Management (BPM) solutions, SeeBeyond (Nasdaq:SBYN) today announced that the Company's CTO will be a key presenter at this week's BrainStorm's Business Process Management Conference. In addition, SeeBeyond customer, HypoVereinsbank (HVB) Americas, will address how it is leveraging the SeeBeyond Integrated Composite Application Network Suite (SeeBeyond ICAN Suite) to significantly reduce costs, deliver improved competitive advantage and increase operating margins.
The annual conference series aims to provide guidance and insight to Business and IT leaders looking to apply process thinking to critical business processes for organizational effectiveness. The first event in the series kicks off this week, and is being held April 12-13 at the Hyatt Regency McCormick Place in Chicago, IL.
"You Can't Implement BPM With BPM"
As a premier sponsor of the event, SeeBeyond CTO, Ross Altman, will deliver a keynote presentation entitled, "You Can't Implement BPM with BPM." Claiming it takes much more than basic BPM functionality to implement an effective BPM solution, Altman will address the importance of also having application integration, B2B communications, portal, Business Activity Monitoring and Master Data Management capabilities in order to create a framework that can fully support BPM requirements. The keynote session will take place during an executive luncheon on Wednesday, April 13 from 12:15 - 1:30 p.m.
Altman will also participate on a panel entitled "BPM Thought Leaders: What's Ahead." Hosted by Janelle Hill, Vice President of Research - Practice Lead for BPM at the MetaGroup, this panel brings together thought leaders in BPM to discuss the future of Business Process Management, from both a business and a technology perspective. The panel will take place Tuesday, April 12 from 11:15 a.m. - 12:00 p.m.
Leveraging BPM in Uniting People, Process and Technology
In a customer case study presentation, HVB Americas' Managing Director & COO Christopher Wrenn, and Managing Director and CIO David Dart, will share with attendees how the Bank has been able to increase transaction volume and significantly reduce costs, delivering improved competitive advantage and increased operating margins.
As part of the Corporates and Markets division of HVB, the second largest bank in Germany, HVB Americas came to SeeBeyond with a set of business problems common to providers of financial services. From deal capture and trade processing through back-office confirmation and settlement, HVB was looking for a process integration and automation capability that could ultimately support process re-engineering.
Leveraging the BPM capabilities in the SeeBeyond ICAN Suite to develop a composite application-based, real-time exception notification and management dashboard, HVB Americas has re-engineered its processes while staying within its existing packaged application environment. The transaction error rate is now near zero for a number of the Bank's products, and it has been estimated that HVB recovered the cost of investment in the integration platform within three to six months.
The presentation by HVB, with introductions by SeeBeyond's Vice President of Financial Services, Larry Scott, will take place Tuesday, April 12 from 2:45 - 3:30 p.m.
About BrainStorm's Business Process Management (BPM) Conference Series
BrainStorm's Business Process Management Conference Series will consist of four events in 2005 (Chicago, San Francisco, Washington D.C. and NY) which serve IT and Business executives seeking an unbiased source of education, insight and expertise in order to ensure the success of their BPM initiatives. These conference programs feature a strategic management perspective presented by the best and brightest industry luminaries, independent analysts and experienced practitioners from world class organizations. For information about Brainstorm's BPM Conference Series, please visit: https://www.brainstorm-group.com/bsgweb/index.asp?city=20090541670&con f=2378515370 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.).
About SeeBeyond
With more than 15 years of software innovation and real-world experience in integrating systems across Global 2000 organizations, SeeBeyond (Nasdaq:SBYN) delivers the industry's first integrated composite application network built on a comprehensive integration platform. The SeeBeyond(R) Integrated Composite Application Network Suite(TM) helps organizations rapidly assemble and deploy enterprise-scale end-user applications built on existing systems and infrastructure to dramatically improve business operations. SeeBeyond has approximately 2,000 customers worldwide, including Blue Cross Blue Shield of Massachusetts, BHP Billiton, The Cleveland Clinic, The Dial Corporation, DuPont, Florida Power & Light, Fluor Daniel, Fujitsu, General Motors, Halliburton, Hertz Corporation, HP, Lockheed Martin, Pfizer, Samsung, Sprint and Sutter Health. For more information, please visit www.seebeyond.com.
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