Business Services Industry
Global Cash Access Signs Multi-Year Contract with Trump Casino Resorts; Trump Taj Mahal, Trump Plaza and Trump Marina to Use Cash Advance Services
Business Wire, April 15, 2005
LAS VEGAS -- Trump Casino Resorts has signed a multi-year agreement to use the innovative products and services of Global Cash Access, Inc. (GCA), a leading supplier of cash access and related marketing services to the gaming industry.
Under the agreement, Trump Taj Mahal Casino Resort, Trump Plaza Hotel and Casino and Trump Marina Hotel Casino in Atlantic City, N.J., will continue to use GCA's QuikCash cash advance kiosks, which are customer-activated, touch screen terminals that provide casino patrons with POS debit and credit card cash advance transaction options.
"GCA has been an excellent partner and we are pleased to continue doing business with this market leader," said Ford Palmer, vice president of casino finance for Trump Taj Mahal. "Our decision to extend our relationship with GCA reflects our continuing belief that GCA's forward-thinking technology, products and services provide greater benefits to Trump than any other provider's products could."
"We have a long-standing relationship with Trump and truly value our partnership," said Diran Kludjian, executive vice president of North American and international sales for GCA. "Trump's continued use of our cash advance services through our QuikCash cash advance kiosks and our Casino Cash Plus 3-in-1 ATMs, provides their customers with quick, reliable and user-friendly cash access services."
GCA offers a number of products and services, including ATM technology, cashless gaming and marketing services that help casinos better understand their customers and increase traffic to the gaming floor.
About Global Cash Access
Las Vegas-based Global Cash Access, Inc. (GCA), is a global leader in providing cash access and related marketing services to approximately 960 gaming properties and other clients in the United States, the United Kingdom, Canada and the Caribbean. Providing access to the largest industry database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. For more information, please visit the company's Web site at www.globalcashaccess.com.
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