Dallas/Fort Worth Search Engine Marketers Offer Education on Language and Domain Name Issues in Paid and Organic Search Engine Marketing — Sponsored by Verizon Superpages; DFW Search Engine Marketing Organization to Host Speakers

Business Wire, April 18, 2005

DALLAS -- The Dallas/Fort Worth Search Engine Marketing Organization will be hosting two speakers that will discuss the techniques and philosophies behind language and domain name issues with both paid and organic methods of search engine marketing.

If you have any interest in keeping up with the latest developments in the search engine marketing field for your company or your clients, don't miss this discussion.

The April 2005 DFWSEM meeting is sponsored by SuperPages.com.

SuperPages.com (www.superpages.com) is the Internet's #1 online yellow pages directory and a leading shopping resource. With up to 17 million unique visitors per month, the site also promotes advertiser goods and services through listings, Web sites and shopping services according to their specific local, regional and national needs.

Meeting Details:
Seating limited -- to reserve your place, please RSVP to 972-831-2124

Date:
Monday, April 18, 2005, 6:30 PM

Cost:
DFWSEM Members: Free
Non-members: $10 at the door

Meeting Place:
Romano's Macaroni Grill in Addison / North Dallas, on Beltline Road
between Midway and the Tollway.
4355 Beltline Rd., Dallas, TX 75001
Phone: 972-386-3831
http://www.macaronigrill.com/menu/default.asp?Unit_ID=001.009.0002

About the Presentations:

Language and Domain Name Issues in Paid and Organic Search
Mr. Bill Hartzer will discuss language and domain name issues in
organic search engine marketing.

Speaker Bio
Bill Hartzer, Search Engine Optimization Strategist
Intec Telecom Systems
Based in Dallas, Bill Hartzer is a Search Engine Optimization
specialist for Intec Telecom Systems. Intec is a leading Business and
Operations Support Systems (BSS/OSS) product vendor for fixed, mobile,
MVNO and next-generation networks such as WLAN, 3G and IP. Intec is a
market leader in billing, mediation, mobile service charging and
activation systems.

Domain Issues in Paid and Organic Search
Mr. Rob Garner will discuss how your search advertising budget is
buying domain traffic, and how you can make the most of a domain-based
marketing campaign. He will cover issues in the pay-per-click and
organic search engine marketing fields, including contextual domain
advertising, domain aging in Google, measuring ROI, the evolution of
domain landing pages as "mini search engines" and a comparison of
domain search with organic and paid search.

Speaker Bio
Rob Garner, Search Marketing Strategist
Agency.com
Rob Garner, Search Engine Marketing Strategist, is responsible for
both paid and organic search engine marketing projects in North
America. Rob is based out of the Dallas office of Agency.com and is a
founding member and officer of the DFW Search Engine Marketing
Association and an active member of the DFW Interactive Marketing
Association.

Question and Answer session to follow panel.

About DFWSEM:

The Dallas/Fort Worth Search Engine Marketing Organization is dedicated to educating businesses in the Dallas/Fort Worth area about the benefits of search engine marketing. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex. To become a registered member of DFWSEM email info@dfwsem.org. Individual DFWSEM memberships are $75 for the first year. Corporate memberships are $175 for the first year and include 3 seats to monthly DFWSEM meetings. Additional seats for a Corporate membership are $50/year. All annual memberships receive a link from DFWSEM to your company web site, and a complimentary subscription to Revenue Magazine. MasterCard, Visa, Amex, and checks are accepted. DFWSEM meets the third Monday of every month at various locations around the Metroplex. For more information, visit http://www.dfwsem.org.