Emetrics Summit 2005: Final Speaker Roster to Include Top Companies such as Hilton Hotels, Microsoft and Yahoo!; Fourth Annual Web Analytics Event to Be Location for First Web Analytics Association Member Meeting

Business Wire, April 18, 2005

SANTA BARBARA, Calif. -- Target Marketing, offering strategic Internet marketing consulting to Fortune 500 companies, today announced the final line-up of speakers for its fourth annual Emetrics Summit 2005 (www.emetrics.org). This year's Emetrics Summit will include speakers from top organizations, such as Hilton Hotels, Microsoft and Yahoo!. Speakers will present real world challenges and successes in online marketing and will explore how professionals from a diverse set of organizations get daily, practical value out of web analytics.

In addition, the first member meeting for the Web Analytics Association (WAA) will be held at the Emetrics Summit. The WAA meeting will be held on Friday, June 3rd, from 8:45-10:15 a.m., and is open to the public free of charge. The meeting agenda includes a review of WAA Committee accomplishments to-date as well as a discussion of goals the WAA will set out to achieve. Presentations and meeting minutes will be available on http://www.webanalyticsassociation.org for members who cannot attend.

"Each year, attendees tell me they were able to incorporate lessons learned from the Emetrics Summit into their own unique professional situations and I think this year will have even more of an impact," said Sterne. "Given the exciting trends in the web analytics market today, the impressive speakers and attendees who are more invested in web analytics than ever, along with the kick-off of the first Web Analytics Association member meeting, this year's event will provide serious business value to attendees."

About Jim Sterne, President of Target Marketing

Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A strategy consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a website as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success" (2002, John Wiley & Sons).

To register as an attendee or learn more about becoming a sponsor, visit www.emetrics.org or contact: Jim Sterne, Target Marketing, jsterne@targeting.com, 805-965-3184.