Toyota Motor Sales, U.S.A. Signs on as Presenting Sponsor of 2005 Life Time Fitness Triathlon; 4Runner SUV to Be Highlighted During Event and at Life Time Fitness Clubs

Business Wire, April 20, 2005

EDEN PRAIRIE, Minn. -- Life Time Fitness, Inc. (NYSE:LTM), a national operator of large and distinctive health and fitness centers, today announced that Toyota Motor Sales, U.S.A. has signed on as Presenting Sponsor of the 2005 Life Time Fitness Triathlon.

To be held on Saturday, July 16th, at 8:00 a.m. (CDT) on a stunning urban course through Minneapolis and St. Paul, the 2005 Life Time Fitness Triathlon offers a combined cash and prize purse valued at $500,000 - the largest in the sport. The event also incorporates an innovative timing structure, which allows more than 40 of the world's elite professional female and male triathletes to battle on equal ground for the top prize - a combined cash and prize purse valued at $200,000. In unique fashion within the sport, the 2005 Life Time Fitness Triathlon will be nationally broadcast the same day on NBC Sports at 2:00 p.m. (CDT).

Toyota Motor Sales, U.S.A. will activate its Presenting Sponsorship by highlighting its capable Toyota 4Runner sport utility vehicle onsite at the Triathlon. Toyota also will have a presence at Life Time Fitness centers and will execute special promotions nationwide.

"I am pleased to welcome Toyota as our 2005 presenting sponsor," said John Reilly, senior director of Corporate Businesses for Life Time Fitness. "Toyota's reputation for international industry leadership, combined with their demonstrated support of active lifestyles through recreation, sports, and fitness sponsorships, make the Company an ideal presenting sponsor of our event."

"The sport of triathlon is experiencing rapid growth, driven by the participation of active-minded individuals - young and old - who likewise represent a fast-growing population of outdoor sports and fitness enthusiasts," said Laura Lee, events and promotions manager, Toyota Motor Sales, U.S.A. "Our partnership with Life Time Fitness extends Toyota's interest in helping people move forward. Competitive events like the Life Time Fitness Triathlon are a great way to do just that."

A 'Battle of the Sexes' in the Making

Based upon past Life Time Fitness Triathlon course results, along with results from a number of international-distance events worldwide, the Life Time Fitness Triathlon's innovative timing structure allows the professional women to start ahead of the professional men by a predetermined amount of time, resulting in an exciting format. For viewers of the same-day national NBC broadcast, this drama will play out via new, onscreen production features, which will bring to life the ever-closing time gap between the genders. This effort is being led by Carr-Hughes, the Life Time Fitness Triathlon television production team and independent producer of sporting and special events for major U.S. television, including the Olympics, World Ski Championships and the development of original sports programming.

2004 Olympic triathlon silver medalist, Loretta Harrop of Australia, was the first-place finisher at the 2004 Life Time Fitness Triathlon. Athens medal winners Susan Williams (USA - Bronze), Hamish Carter (New Zealand - Gold) and Bevan Docherty (New Zealand - Silver) also competed at the 2004 event.

In addition to the professional division, more than 2,500 amateur triathletes from around the world are expected to participate.

The Life Time Fitness Triathlon is a signature event of the Aquatennial, a premier, 66-year old community tradition in the Twin Cities.

For more information on the 2005 Life Time Fitness Triathlon, to register for the event or learn more about Life Time Fitness' official triathlon training programs, please visit www.ltftriathlon.com.

2005 Life Time Fitness Triathlon Sponsors

Life Time Fitness is proud to recognize the 2005 Life Time Fitness Triathlon sponsors:

Presenting Sponsor:         Toyota Motor
                            Sales, U.S.A.

Gold Sponsors:              Cargill
                            Dasani
                            Polar
                            Vaurnet Sunglasses

Silver Sponsors:            Alliant Credit Union
                            Dominator Clothing
                            Freemotion Fitness
                            Hawaiian Tropic
                            Life Fitness

Supporting Sponsors:        Gear West
                            Team Ortho
                            Triathlete Magazine

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales, U.S.A., Inc. (TMS) is the sales, marketing, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,422 Toyota and Lexus dealers in 49 states. Established in 1957, TMS and its subsidiaries are also involved in distribution logistics, motorsports, and general aviation. The company's main Web site is www.toyota.com.

About Life Time Fitness, Inc.

Life Time Fitness, Inc. (NYSE: LTM) operates distinctive and large sports and athletic, professional fitness, family recreation and resort/spa centers. As of April 20, 2005 the Company operated 40 centers in eight states, including Arizona, Illinois, Indiana, Michigan, Minnesota, Ohio, Texas and Virginia. The Company also provides consumers with nutritional products and supplements, the award-winning healthy lifestyle magazine, Experience Life, world-class athletic events, full-service spas, cafes, personal training consultation, health and nutrition education, and corporate wellness programs. Life Time Fitness is headquartered in Eden Prairie, Minnesota (www.lifetimefitness.com). LIFE TIME FITNESS, LIFE TIME FITNESS logo, LIFE TIME FITNESS TRIATHLON and EXPERIENCE LIFE are registered trademarks of Life Time Fitness, Inc. All other trademarks or registered trademarks are the property of their respective owners.