Sponsorships for InfoWorld's SOA Executive Forum Events Completely Sold Out; Strong Market Demand for Increased Education About Service-Oriented Architecture Unites Both Vendor and User Communities

Business Wire, April 20, 2005

SAN FRANCISCO -- InfoWorld, the leading provider of comprehensive technology intelligence, today announced that all seven of the available SOA Executive Forum vendor sponsorships are sold. The event series, focused on service-oriented architecture, takes place on May 5 at the Fairmont Hotel in San Jose, CA, as well as on May 17 at Le Parker Meridien Hotel in New York. BEA Systems is the cornerstone sponsor of the event. Computer Sciences Corporation and HP are platinum sponsors. Gold-level sponsors include Dante Consulting, Plumtree Software, SOA Software, and Sonic Software. Additional information about SOA Executive Forum and the event sponsors is available at: www.infoworld.com/event/soa/sponsors.html.> InfoWorld's integrated sponsorship packages help SOA Executive Forum vendor partners market their solutions to senior technology and business decision-makers using a cross-media approach including face-to-face, online, and print media offerings. All levels of sponsorship include branding and networking at the two events, participation in an online "Spotlight" focused on SOA (Webcasts, white papers, news about SOA), print advertising promoting their solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event.

Bruce Graham, Vice President of Worldwide SOA Practice at BEA Systems said, "BEA's participation as cornerstone sponsor of InfoWorld's SOA Executive Forum illustrates our commitment to being a leader in helping companies improve business responsiveness through SOA, and helping our customers more closely align IT with their business objectives."

"IT buyers seek out information in a variety of mediums based on different needs within their purchase process," said Jill Martay, InfoWorld's Director of Events. "InfoWorld's integrated program approach around SOA Executive Forum underscores this need. This program helps vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance."

About SOA Executive Forum

InfoWorld's SOA Executive Forum events provide an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. Cost to attend InfoWorld's SOA Executive Forum is $695 for each event, with InfoWorld subscriber and early registration discounts available. Register now at www.soaexecutiveforum.com.

A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits.

About InfoWorld Media Group

For more than 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels, including print, online, events, and demand generation, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprise's strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.infoworld.com.

About IDG

InfoWorld Media Group is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.