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Cadbury Schweppes Americas Beverages Announces Plans to Reformulate Diet 7 UP with SPLENDA Brand Sweetener; 7 UP Brand Continues to Innovate with SPLENDA Brand Sweetener Reformulation
Business Wire, April 22, 2005
PLANO, Texas -- Continuing a long tradition of innovation, Cadbury Schweppes Americas Beverages announced today that the first UNCOLA(R) will become the first leading diet lemon-lime carbonated soft drink to be reformulated with SPLENDA(R) Brand Sweetener. Starting May 23, Diet 7 UP(TM) sweetened with SPLENDA(R) Brand Sweetener will hit store shelves nationwide.
"We are excited to be the first and only diet lemon-lime carbonated soft drink to make the switch," said Randy Gier, Executive Vice President of Marketing, Cadbury Schweppes Americas Beverages. "Inspired by our consumers, Diet 7 UP sweetened with SPLENDA(R) Brand Sweetener stays true to our great lemon-lime flavor, but also meets the needs of our calorie-conscious consumers who have told us that SPLENDA(R) Brand Sweetener is their preferred choice."
Diet 7 UP sweetened with SPLENDA(R) Brand Sweetener is the latest new product offering within the Cadbury Schweppes Americas Beverages portfolio. "We've seen significant volume gains on the 7 UP business since the introduction of 7 UP PLUS - a breakthrough, new soft drink made with real fruit juice, calcium and sweetened with SPLENDA(R) Brand Sweetener," said Kelli Freeman, Vice President of Marketing, 7 UP. "By reformulating Diet 7 UP with SPLENDA(R) Brand Sweetener, we're providing our consumers with the diet lemon-lime soft drink they've been asking for."
Marketing support for the Diet 7 UP with SPLENDA(R) Brand Sweetener reformulation will include an exciting promotion to kick off the summer months, as well as a groundbreaking commercial breaking in June. Look for further details in the coming weeks.
Diet 7 UP sweetened with SPLENDA(R) Brand Sweetener will be available beginning May 23, 2005, everywhere Diet 7 UP is sold. In addition to Diet 7 UP with SPLENDA(R) Brand Sweetener, Cadbury Schweppes Americas Beverages offers several other products sweetened with SPLENDA(R) Brand Sweetener, including 7 UP PLUS(TM), Diet Rite(R), and a number of Diet Snapple(R) flavors, including the newly introduced Diet Lemonade Iced Tea and Diet Plum-A-Granate Tea(TM). Diet Rite was the first carbonated beverage to use SPLENDA(R) Brand Sweetener.
About 7 UP
7 UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-Hoo, Orangina, I.B.C. Root Beer, Stewarts, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.
About SPLENDA(R) Brand Sweetener
Consumers have quickly adopted SPLENDA(R) Brand Sweetener as their no-calorie sweetener of choice. Last year, it became the nation's #1 selling branded sweetener in retail outlets. SPLENDA(R) Retail Brand products are marketed by McNeil Nutritionals, LLC, a Johnson & Johnson company. SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA(R) Brand Sweetener or get recipes and tips on cooking and baking with SPLENDA(R) Brand products at www.SPLENDA.com or by calling 1-800-7-SPLENDA (1-800-777-5363).
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