Business Services Industry

Immersion Signs License Agreement with Radica USA and Radica UK Ltd. for Tactile Feedback Gaming Peripherals

Business Wire, April 25, 2005

SAN JOSE, Calif. -- Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, today announced that two subsidiaries of Radica Games Ltd. -- Radica Enterprises Ltd. (also known as Radica USA) and Radica UK Ltd. -- have entered into a patent license with Immersion, including rights relating to advanced vibro-tactile, spinning mass gaming technologies.

Radica's vibro-tactile products are sold under the Gamester brand and include game controllers and other peripherals and accessories for dedicated gaming consoles such as the Sony PlayStation and PlayStation 2, Microsoft Xbox, and Nintendo GameCube. Under the terms of the license, these products will now bear Immersion's Feel The Game(TM) TouchSense(R) Technology logo.

"Immersion's vibro-tactile technology supports our strategy to manufacture innovative, high-tech, quality products for a wide range of audiences," said Ted Eischeid, president and chief operating officer at Radica. "Products like the Gamester Race Pac, an all-in-one combination racing seat, vibration feedback steering wheel, and racing pedals, can give players an arcade-level racing experience right at home."

"Through Radica's subsidiaries in the U.S. and U.K., products like the Gamester Phoenix gamepad reach broad markets in numerous countries via major retailers selling video games and video games accessories," said Dean Chang, Immersion chief technology officer and vice president of Immersion's Gaming business. "With Gamester's historically strong roots in the U.K. and the rest of Europe, we're able to further extend the benefits of our TouchSense technology to gamers worldwide."

About Radica (www.radicagames.com)

Radica Games Limited (Nasdaq:RADA) manufactures and markets a diverse line of electronic entertainment products covering multiple business segments: electronic games carrying the Radica and Play TV brand names, Gamester branded video game controllers and accessories, youth electronics carrying the Girl Tech and Barbie brand names, and two new categories introduced in 2004. Founded in 1983 by Americans, the company is headquartered in Hong Kong and manufactures its products in its factory in southern China. Radica's factory also manufactures for other companies in the electronic game industry. The company markets its products through subsidiaries in the United States, the United Kingdom, Canada, Macau, and Hong Kong. Its largest market is in the United States where in 2004 it had the second largest market share in electronic handheld and tabletop electronic games, according to industry data source The NPD Group, Inc.

About Immersion (www.immersion.com)

Founded in 1993, Immersion Corporation is a recognized leader in developing, licensing, and marketing digital touch technology and products. Bringing value to markets where man-machine interaction needs to be made more compelling, safer, or productive, Immersion helps its partners broaden market reach by making the use of touch feedback as critical a user experience as sight and sound. Immersion's technology is deployed across 3D simulation, automotive, entertainment, medical training, mobility, and personal computing markets. Immersion and its wholly-owned subsidiaries hold more than 270 issued patents worldwide.

Immersion, the Immersion logo, Feel the Game, the Feel the Game TouchSense Technology logo, and TouchSense are trademarks of Immersion Corporation in the U.S. and other countries. All other trademarks are the property of their respective owners.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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