President of Landmark Graphics Corporation to Speak at Gulf Publishing Energy Industry Marketing Conference on May 26; Keynote to Address Driving Sales via Brand

Business Wire, April 26, 2005

HOUSTON -- Peter Bernard, President of Landmark Graphics, will give the keynote presentation at the "Marketing in the Oilfield: Can Marketing Actually Drive Sales?" Conference on May 26, 2005, in Houston, Texas. Bernard will discuss the recent reorganization of the Halliburton divisions and its impact on Landmark and sub-brands, and how this strategy is driving sales in the energy vertical.

Other leading companies, academics and research analysts will share experiences on best practices to help enhance the marketing and sales process within the energy industry. Presentations at the one-day conference will focus on issues ranging from optimum organizational structure to industry findings on preferred sales techniques to case studies of successful marketing and sales interactions. The event will feature findings from the 2005 Gulf Research Study on improving the effectiveness of the oilfield purchasing process.

Other presenters will include Michael Ahearne, Research Director of Sales Excellence Institute, C.T Bauer College of Business, University of Houston and Jeffrey J. Gross, Group Marketing Manager, Manufacturing, for Microsoft, which has one of the best known brands on the globe. Additional presentations will include top executives from Siebel Systems and CB&I Howe-Baker.

This conference, hosted by Gulf Publishing Company, is designed for strategic planning executives as well as vice presidents of marketing or sales. It will be held at The Houstonian Hotel and registrations are now being accepted. Team discounts are available.

The event is sponsored in part by Siebel Systems and Gulf Research and supported by Business Wire and The Houston Technology Center.

For more information on the conference or to register, visit www.gulfpub.com/events or contact Jeanna Kozelsky at 713-520-4402.

Gulf Publishing Company publishes World Oil and Hydrocarbon Processing, leading technical trade journals for the upstream and downstream petroleum sectors.