Vivre.com Announces Two Nominations in Catalog Age Sixth Annual I.Merchant Awards: Best in Consumer Gifts and Consumer Apparel

Business Wire, April 29, 2005

NEW YORK -- Vivre, the biannual glossy mail-order magazine, launched Vivre.com in 2001 to meet the needs of the affluent online shopper. Today, the retailer's excellence in online sales, marketing and design is acknowledged with two Catalog Age Award nominations: Outstanding I.Merchant in Consumer Gifts and Consumer Apparel.

In 2005, for the 6th Annual I.Merchant Awards, judges named 29 finalists in seven categories. Gold and Silver Award winners will be announced at a special luncheon on May 25 at the Annual Catalog Conference in Orlando, FL.

Vivre.com Founder and CEO, Eva Jeanbart-Lorenzotti is honored, "We are thrilled to be recognized by Catalog Age as a leading force in online shopping. Vivre proudly represents the future of lifestyle brands, extending beyond traditional marketing and merchandising campaigns to bring our consumers products from around the world that together create a larger lifestyle concept."

In staying true to the ethos of "A Beautiful Life," the Vivre website features extensive product descriptions, merchandising with a distinct point of view, and insightful editorial copy to guide consumers through the selection process and enhance the shopping experience. The skilled marketing team behind Vivre.com also manages two email-marketing programs: one to a core group of Vivre devotees, which numbers 75,000 ; and the other (named "Vivre VIP First") to an elite customer base, segmented by annual purchase volume. Both groups enjoy informative, entertaining editorial features, Web-only special offers and exclusive product selections.

The Vivre website is supported with an industry-leading search engine optimization and marketing effort. These aggressive and innovative programs guarantee that Vivre remains "top of mind" when online shoppers search for luxury shopping destinations and leading brands.

Today, the Vivre online store is the company's fastest growing retail channel. A typical Vivre.com customer views 10 pages per visit and spends an average of $400 per order. The website boasts a 100% increase in sales volume year-to-year since its launch, and it accounts for 35% of Vivre's annual business.

ABOUT VIVRE: Vivre, Inc. was founded in 1996 to become a premier lifestyle brand by pioneering an innovative and differentiated approach to merchandising, bringing together the best in luxury brands and the most affluent consumers. With a unique eye for design, a specific point of view and an editorial approach to shopping, Eva Jeanbart-Lorenzotti has created a new concept in retail. Vivre is the only retail model with a lifestyle approach that speaks to the educational and emotional needs of the new aspirational consumer. Vivre provides an alternative for luxury companies to communicate their brand image by participating in a unique selection and merchandising approach. For more information, visit the Vivre website at www.vivre.com.