Omniture's SiteCatalyst Named a Well-Connected Awards Finalist by CMP Media LLC's Network Computing Magazine

Business Wire, April 5, 2005

OREM, Utah -- Omniture, the largest provider of on-demand Web analytics, today announced that the company's flagship product, SiteCatalyst(TM), has been named a Well-Connected awards finalist by CMP Media LLC's Network Computing magazine. Finalists are chosen from the technology solutions Network Computing has recommended in the past 12 months, an important distinction from other award programs. In September 2004, the Omniture SiteCatalyst solution received Network Computing's Editor's Choice Award for Best Web Analytics Solution and became CMP Media LLC's Web analytics provider for the company's more than 150 Web sites.

"For the 11th year in a row, Network Computing will be recognizing the most outstanding tech products and services in the networking and IT world in our Well-Connected awards 4/28 issue," says Mike Lee, editor of Network Computing magazine. "The awards are a snapshot in time, the best of what we evaluated over 12 months in our Real-World Labs(R) -- more than 134 finalists in more than 44 categories have been named. The winners will be announced in our 4/28 issue."

CMP Media LLC's Network Computing invited 19 vendors to participate in its head-to-head review of Web analytics vendors for its Editor's Choice Award. Ten products were evaluated based on visitor identification, campaign information, path-navigation analysis, e-commerce report writing, administration, integration, training and performance. In order to test the Web analytics offerings in a real-world setting, each product was tested for one week on www.networkcomputing.com and www.networkmagazine.com, measuring traffic for each site and globally on the two sites together. Omniture's SiteCatalyst received the highest scores based on its superior analytics, easy-to-use interface and dynamic segmentation.

"Winning both the Editor's Choice Award and now being named as a finalist for the Well-Connected awards is an honor for Omniture and a tribute to our company's commitment to delivering results in a real world business setting," said Josh James, CEO of Omniture. "It is gratifying that our efforts to help companies capture and share information for better decision making has resulted in industry recognition by Network Computing magazine."

About Network Computing

For IT, By IT, Network Computing (http://www.networkcomputing.com), published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In 2003, Network Computing won a total of four awards from the American Society of Business Publications Editors (ASBPE), including a national award in the Best Technical Article category.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry-leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.