AlmondNet Signs Post-Search Distribution Agreement with Lycos

Business Wire, April 6, 2005

NEW YORK -- AlmondNet, a New York-based media and advertising technology company, has signed an agreement with Lycos, Inc. to distribute its Lycos InSite(TM) AdBuyer paid search advertisements throughout AlmondNet's Post-Search network, providing Lycos with a new distribution channel for paid search ads. This new distribution offers AdBuyer advertisers the opportunity to deliver ads to consumers on content sites throughout the web based on consumers' recent search queries. Based on anonymous cookies, AlmondNet's Post-Search solution gathers no personally-identifiable information and offers consumers an easy-to-use opt-out link for advertisements delivered via Post-Search.

Consumers spend less than five percent of their online time visiting the major search engines and more than 95 percent of their online time browsing other ad-supported content, according to a report from the Online Publishers Association. By delivering ads throughout AlmondNet's Post-Search Network, Lycos enables its advertisers to reach and interact with consumers on the sites where they spend 95 percent of their time. The ads delivered to consumers, based on their recently-conducted searches on major search engine pages, enable the advertisers to interact with consumers in an environment where there is less competition for their attention, rather than other Paid Search advertisement distribution channels, which tend to have more crowded search result pages.

"AlmondNet's Post-Search offers Lycos the ability to expand our AdBuyer paid-search distribution to content sites throughout the Web, providing a valuable new source of high-quality traffic for our advertisers' campaigns," said Adam L. Soroca, General Manager of Search Services for Lycos.

Using its patented Post-Search technology solution, AlmondNet will distribute targeted Lycos paid-search ads on content sites throughout the Web. For example, consumers who search for car insurance information at a major search engine will see car insurance-related ads when they visit a sports site, a news site, or any other content site.

"Post-Search offers consumers the advantage of viewing online ads relevant to the products and services that they're interested in most," said Roy Shkedi, founder and CEO, AlmondNet.

About AlmondNet

Founded in 1998, AlmondNet (www.almondnet.com) is a New York-based media and advertising technology company that revolutionizes search and makes the Internet advertising market efficient by distributing relevant paid search ads to people wherever they go, based on recent searches they made.

About Lycos, Inc.

Lycos, Inc. is a wholly owned subsidiary of Daum Communications, Corp., the leading Internet company in Korea and a leader throughout the Asian markets. Lycos, Inc. has in its portfolio a broad range of highly rated, popular specialty sites including Lycos.com, Angelfire.com, Hotbot.com, Matchmaker.com, Quote.com, Tripod.com and Wired.com. Other Lycos products include Raging Bull, Lycos Mail and Gamesville. Lycos was acquired by Korean Daum Communications Corp. in September 2004 and has its US headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

(C)2005 Lycos, Inc. Lycos(R) is a registered trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.