Jonathan Engineered Solutions Elevates Daily E-Mail Sales Inquiries by a Factor of Six and Site Traffic by 300 Percent with New BusinessOnLine Web Site

Business Wire, August 1, 2005

SAN DIEGO -- BusinessOnLine's Five-Step Process for Manufacturing Web Sites Delivers Streamlined Navigation, Targeted Calls-to-Action, and Top-Level Search Engine Rankings

BusinessOnLine (BOL), the leader in Internet marketing for manufacturers, announced today that Jonathan Engineered Solutions (JES), a leading provider of solutions for mechanical engineering applications has increased daily e-mail sales inquiries by a factor of six and elevated the number of daily site visitors by 300 percent. These results were achieved by implementing BOL's strategy for Web site and search engine optimization, a five-step process that delivers exponential results for manufacturing and BtoB companies.

In the first phase of the Five-Step Process for Manufacturing Web sites, BOL and JES pinpointed the specific needs and goals of their visitors -- highly technical engineers. With an understanding of user-behavior, the site was streamlined for more intuitive navigation, optimized for top search engine rankings, and targeted calls-to-action were created. Immediately, JES increased targeted traffic, improved visitor and customer loyalty and increased the volume of inbound e-mail sales inquiries. Previously, the JES Web site received more customer complaints than sales inquiries. Today, daily traffic to the site has tripled and it has become an important channel for generating sales.

"BusinessOnLine helped us define our Internet marketing strategy based on the expectations of customers and visitors, rather than what we perceived as valuable elements for the Web site," said Tommy-Jo Galletti, director of marketing at Irvine, CA-based JES. "Now, we possess a user-focused Web site that works as hard as we do to attract prospects and increase sales."

After two previous attempts at building a lead generation Web site, JES selected BOL to provide a full range of Internet marketing services, including a targeted search engine optimization program and on-demand Web site tracking. The complete SEO strategy enabled JES to focus on a select group of keywords delivering the best conversion rates and driving the most qualified visitors to the site, added Galletti.

BusinessOnLine delivers a full range of tailored Internet marketing solutions that helps manufacturers plan, build and grow their Internet marketing and sales. In the last 10 years, hundreds of manufacturers have utilized BusinessOnLine's expertise in strategy, design, search engine optimization and Web site tracking to fulfill their distinct online needs. Following the Five-Step Process for Manufacturing Web sites, BusinessOnLine transforms Web sites to Work sites that maximize return-on-investment. On average, BOL customers increase online conversion rates by 200 percent following the launch of a new BOL Web site.

"Jonathan Engineered Solutions is a great example of a company using our Five-Step Process to generate measurable results," said Aaron Kahlow, VP of marketing for BusinessOnLine. "Manufacturing Web sites require different elements than other businesses and our expertise in the sector helps manufacturers find the quickest way to achieve ROI from their Internet marketing."

For more information visit: www.BusinessOL.com/ROI or call 1-866-333-1265.

About BusinessOnLine Inc.

BusinessOnLine is the leader in Internet marketing for the BtoB and manufacturing sectors. The company pioneered the Five-Step Process for Manufacturing Web Sites, which incorporates a full scope of service expertise in Web site design, strategy, usability, lead generation, search engine marketing and Web site tracking. In the last 10 years, hundreds of manufacturers, including Chevron, Cisco Systems and Pitney-Bowes have used BusinessOnLine's proven Internet marketing methods and processes to drive quality site traffic, convert visitors to customers and measure results. BusinessOnLine is a privately owned company based in San Diego, CA, with offices throughout North America. More information about BusinessOnLine can be found at www.BusinessOL.com/ROI.>

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