RPMC Tapped to Help Marquee Brands with Promotional Travel Services around High-Profile Events; `Excitement Agency' Enlisted on Behalf of Clients Ranging from Hard Rock Cafe to Hilton

Business Wire, August 17, 2005

CALABASAS, Calif. -- Demonstrating its "agency of choice" reputation in providing support for world-class events, RPMC (www.rpmc.com) today announced a series of high-profile client wins, further solidifying the company's leadership in incentive travel and sales promotion.

These new projects -- for organizations as diverse as the Hard Rock Cafe, the Magic Johnson Foundation, Valeant Pharmaceuticals and Hilton Garden Inn -- underscore the breadth of experience the firm possesses in serving clients across a range of industries, but with a consistent focus on providing creative, comprehensive event support worldwide.

"We're delighted to work with such an eclectic group of companies, all of which recognize the need for services that are cost-effective and yet comprehensive, and directed entirely toward delivering experiences that stand out," said Murray Schwarz, co-founder and partner, RPMC. "The common thread is simply that each client is uncommon, and each event succeeds precisely because it is tailored to unique business and marketing requirements."

RPMC has been awarded the prestigious global travel fulfillment contract for the grand opening of the Hard Rock Cafe on Times Square, slated for Sept. 17. For the effort, RPMC will provide a full range of logistical and transportation services to accommodate the winners of the grand opening sweepstakes the Hard Rock Cafe is implementing as part of the celebration.

RPMC will be involved in both the online and offline elements of the campaign, providing a full array of support services, including airline reservations and booking; transportation staffing and coordination; on-site supervision of activities; assistance with all check-in and check-out procedures and a host of other mission-critical activities. For the online effort, RPMC will also manage key elements such as rule-writing, legalities and oversight of the sweepstakes' page at Hardrock.com.

Known for the company's IncentEvents distinctive travel promotion and sales incentive programs, RPMC will also play a pivotal role in ensuring prize-winners have access to exclusive New York experiences such as a Broadway show, the "Broadway on Broadway" extravaganza, and special access to the Hard Rock Cafe grand opening party featuring a live performance by a top artist.

For the 20th anniversary of the Magic Johnson Foundation's "A Midsummer's Night Magic" earlier this summer, RPMC managed all celebrity talent travel and on-site coordination, including airline reservations and booking for VIP Guests, "meet and greet" services at the airport and VIP transfer services for honorees for two key events, the Scholarship Awards Dinner and Celebrity Golf Tournament. For the Scholarship Awards Dinner, RPMC supervised all travel arrangements, accommodations and handled on-site support for a roster of 20 celebrities including Muhammad Ali, Quincy Jones and the Rev. Jesse Jackson. The Celebrity Golf Tournament involved managing travel and other onsite logistics for 14 sports celebrities, including Sugar Ray Leonard, Emmitt Smith and Dan Marino.

For the second year in a row, RPMC was selected to develop an exceptional travel experience for a privileged group of travelers, Valeant Pharmaceuticals highest sales performers, the President's Club. After a successful program developed at the exclusive Esperanza resort in Los Cabos, Mexico, last year, RPMC is creating another superlative program, scheduled this month at the Four Seasons hotel in Hawaii.

Elements planned to ensure a rewarding experience include personal welcomes from an RPMC representative, welcome notes and personalized gift baskets with locally produced gourmet items, daily itineraries fit for paradise and pre-stamped postcards of Hawaii. RPMC will also be on hand to assist guests with questions, dinner reservations and optional activities.

RPMC played a key role in Hilton Garden Inn's strategic effort to reposition its brand through an innovative road show campaign -- "The Evolution Solution Express" -- which ran from February through July. Employing a 72-foot, 67,000 pound mobile marketing truck featuring a full-scale model guestroom, Hilton Garden Inn was able to showcase its rooms' latest innovations in comfort, style and technology as the road show traveled 26,000 miles across the US and Canada. To make the Evolution Solution Express tour a success, RPMC managed all creative, design and production elements of the vehicle in addition to handling all tour management and travel issues.

About RPMC

Calabasas, Calif.-based RPMC taps into the power of excitement through its extraordinary access to the worlds of entertainment, music, sports, travel and pop culture. The company provides marketing, promotion and travel incentive services that help companies build their business.