Business Services Industry

NetBank `Keeps Austin Weird' with Off-the-Wall Bank Promotion; Online Banking Pioneer Invites New Customers to Exclusive Wallflowers Concert

Business Wire, August 18, 2005

AUSTIN, Texas -- NetBank(R) (www.netbank.com), the nation's online banking pioneer, is connecting Austin residents with a better way to bank and a different gift for new customers - a private concert with The Wallflowers. NetBank has arranged for The Wallflowers, who recently released their critically acclaimed album - "Rebel, Sweetheart" - and who are known for such hits as "6th Avenue Heartache," "One Headlight" and "Closer To You," to perform exclusively for new NetBank customers in Austin.

"The idea for the concert really came from our customer base," says Jerry McCoy, chief marketing executive, NetBank, Inc. "Our customers are tech-savvy, goal-oriented individuals with varied recreational interests. They are looking for a financial services provider that gives them the tools and support to manage their finances in a way that frees them up for the finer things in life - like friends, family and fun. They live life on their terms, and they want to bank the same way."

The concert will be held on Saturday, Sept. 17, 2005, at 7:30 p.m. at The Backyard Amphitheatre. The audience will be limited to 5,000 fans, meaning concert-goers will enjoy an intimate performance by the band. All new customers who open a NetBank account between now and Sept. 10, 2005, will receive two tickets to the concert.

To be eligible for the free tickets, new customers must open an account with NetBank through the following link: www.netbank.com/wallflowers. Qualifying requirements include:

--Open and fund a checking account with $500 and sign up for a Visa(R) check card; or

--Open a money market account with a minimum opening deposit of $1,500; or

--Open a 1-year Certificate of Deposit with a minimum deposit of $1,500

Full details can be found at the Web site listed above.

NetBank customers enjoy the ability to instantly connect with their money from virtually anywhere on the planet that provides Internet access. As a true online bank, NetBank offers unmatched value and convenience, including access to 8,000 surcharge-free NetBank ATMs and QuickPost(SM), its free overnight deposit forwarding service through any of over 3,900 locations of The UPS Store(R).

Beyond the exclusive concert promotion, NetBank is employing a mobile marketing vehicle that will make stops around Austin throughout August and early September; running billboard, newspaper and radio ads; and sponsoring two cash giveaway nights with the Round Rock Express on August 23 and 26.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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