Boost Mobile Pro of Surf Web Site Launched; Application for Media Credentials to Mainland America's Only World Championship Tour Pro Surfing Event Now Available from Boost Mobile Pro Mini-Site

Business Wire, August 22, 2005

IRVINE, Calif. -- Boost Mobile today announced that it has launched the 2005 Boost Mobile Pro of Surf mini-site -- now live at www.BoostMobile.com. Professional surfing fans around the globe now have VIP access to the world's best surfers and industry personalities, Boost Mobile Pro of Surf event information, past event photos and video action footage highlights and video e-cards. Additionally, members of the media can now register for credentials to attend mainland America's only World Championship Tour (WCT) surfing competition.

"Once again, we are introducing interactive elements on the Boost Mobile Pro Web site that haven't been done before within the surf industry," said Mark Fewell, senior director, media and business development, Boost Mobile. "This year we are offering blogs by competing surfers Jamie O'Brien and Taj Burrow, a media player that enables online visitors to learn more about the music featured in our Web site videos, and behind the scenes and historical Web clips."

BoostMobilePro.com offers:

--Surfer Blogs: Read updated blogs by Boost team riders and Boost Mobile Pro competitors Jamie O'Brien and Taj Burrow.

--Web site Videos and Media Player: Watch videos featuring behind the scenes and historical Web clips, and learn more about the bands and artists featured in the videos.

--Event Info: The latest Boost Mobile Pro of Surf event information will be regularly posted to the Web site. Check out the competitor list and the 2005 Men WCT ratings.

--Action Footage Highlights: Intense video clips and complete photomontage from the 2004, 2003 and 2002 Boost Mobile Pro of Surf at Trestles are available for your viewing pleasure.

--Video E-Cards: Show off your cyber prowess by sending video e-cards to friends. Never before has it been so easy to appear surf savvy and techie at once.

--Win a Trip to Hawaii: Enter to win a seven-day, six-night getaway to the North Shore of Oahu to watch the Pipeline Masters, the final leg of the ASP World Championship Tour of surfing including airfare, accommodation, VIP access and $1,000 in spending cash. The sweepstakes begins Sept. 1 and ends Oct. 15.

--Surfer Polls: Sound off on the latest Boost Mobile Pro of Surf topics.

--Downloads: Sport picture-perfect Boost Mobile Pro of Surf wallpapers on your mobile phone or PC by downloading them for free from the Web site. Purchase hot new ringtones from your favorite band.

--Media Center: Read the latest news from Trestles. View the official Boost Mobile Pro of Surf fact sheet. Sign up for media accreditation. Revisit your favorite memories in the news archive.

--Boost Team Rider Bios: Get the lowdown on the world's top surfers.

--Five Great Things About Trestles: Trestles is a place to be revered in terms of surfing -- read about the five reasons why.

Coming soon to BoostMobilePro.com:

--Trestles Surf Cam: Watch the sets roll in at Lowers and get behind-the-scenes wave forecasting leading up to and during the Boost Mobile Pro of Surf available this September courtesy of Surfline.com.

--E-mail BMP of Surf Commentators: Interact directly with the event commentators during the BMP of Surf. Speak up and share your love for your favorite contestant.

--Live Webcast: Experience the action first-hand with the live webcast of the Boost Mobile Pro of Surf complete with competition scores posted in real time.

--New Footage: Additional event photos and videos will be posted to the Web site during the event.

About Boost Mobile Pro of Surf

The Boost Mobile Pro presented by Quiksilver is the eighth leg of the 11-round Foster's Men's World Tour and the only World Championship Tour (WCT) event on the U.S. mainland. The WCT decides the annual World surfing champion. Following WCT events in the best wave locations throughout the world, the fourth annual Boost Mobile Pro of Surf is the only opportunity for spectators to see the world's top 45 pro surfers, plus 11 trialist contestants, compete on the U.S. mainland for $270,000 in prize money.

About the 2005 Foster's Men's World Tour

The world's best surfers travel the globe competing at premier wave locations to determine the World Champion. The 2005 Foster's Men's World Tour began in Australia at the Quiksilver Pro on the Gold Coast and Bells Beach, moved onto treacherous Teahupoo in Tahiti, Tavarua in Fiji, Reunion Island, and Jeffrey's Bay. Just one more event, the Quiksilver Pro in Chiba, Japan, occurs before the tour to Trestles, Calif. As the eighth of 11 events on this year's Foster's Men's World Tour, the Boost Mobile Pro serves as a critical point in the 2005 race for the illustrious world title. After the Boost Mobile Pro, the tour will then travel to France, Brazil and finish on Hawaii's North Shore. Presently six-time World Champion and Boost Team Rider Kelly Slater leads the ratings.

About Boost Mobile

Based in Irvine, Boost Mobile(R) LLC is at the epicenter of the action sports industry. A lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Billabong, Roxy, and others. Boost team riders comprise more than 50 of the world's top action sports athletes in surf, skate, snow, motox and BMX, including pro surfers Kelly Slater, Luke Egan, Taj Burrow, Mike Parsons, Beau Emerton, Nathan Webster, Mark Occhilupo, Veronica Kay, Makua Rothman, Chelsea Georgeson, Shane Dorian, Rob Machado, Dane Reynolds, Jamie O'Brien, Ian Walsh and Megan Abubo.