Sorenson Media Announces Public Beta of Sorenson Squeeze 4.2 for Windows; Sorenson Squeeze 4.2 Expands Market Leading Video Compression Application with Support for Macromedia Flash Player 8

Business Wire, August 29, 2005

SALT LAKE CITY -- Sorenson Media(R) today announced that Sorenson Squeeze(R) 4.2 Compression Suite for Windows and Sorenson Squeeze 4.2 for Macromedia(R) Flash(TM) for Windows are now in public beta. Based on the company's award-winning video encoding and compression applications for digital video professionals and enthusiasts, Sorenson Squeeze 4.2 includes support for Macromedia Flash Player 8 including integration of the professional version of the VP6 video codec from On2 Technologies. Sorenson Squeeze 4.2 also adds a new FLV player and offers new Flash Player templates.

"Sorenson Media has been committed to the Flash marketplace since the first introduction of video to Flash," said Matt Cupal, president and COO of Sorenson Media. "Macromedia selected the On2 video codec for inclusion into Flash 8, and we're pleased to offer our customers the professional version of that codec. Our customers have come to expect high-quality video in an efficient workflow; Sorenson Squeeze 4.2 will continue that trend with features like two-pass VBR encoding for Flash 8 and enhanced Flash Player templates."

"The On2 VP6 video codec has been widely accepted as among the best video codecs on the market today," said Douglas McIntyre, chairman, president, and CEO of On2 Technologies. "We are excited to extend our technologies to the Sorenson Squeeze community and look forward to increasing user adoption of our codec."

Both beta versions of Sorenson Squeeze 4.2 feature expanded abilities to generate Flash 8 files including support for the On2 VP6 professional codec with two-pass VBR as well as a new FLV player and expanded Flash Video Player templates. The On2 VP6 codec greatly increases the video quality available within the Flash player and therefore opens many more uses for Flash video. The FLV player provides users a means for viewing compiled Flash FLV video files directly from within Sorenson Squeeze.

Pricing and Availability

Beta versions of Sorenson Squeeze 4.2 Compression Suite and Sorenson Squeeze 4.2 for Macromedia Flash are available now for free and can be downloaded at http://www.sorensonmedia.com/misc/beta.php.> The professional version of the On2 VP6 plug-in for Sorenson Squeeze 4.2 Compression Suite and Sorenson Squeeze 4.2 for Flash will be available for US $199.00. Sorenson Squeeze 4.2 is a free upgrade to owners of Squeeze 4.0 or later. Sorenson Squeeze 4.2 for Windows will be available in Q3 2005; a Mac version will release in Q4 2005. For more information about purchasing a Sorenson Squeeze 4 product, or to find a reseller, call 1.888.767.3676 or visit www.sorensonmedia.com.

About Sorenson Media

Sorenson Media (www.sorensonmedia.com) is the global leader in video compression technology. The company's innovative encoding applications and award-winning video delivery solutions enable users to quickly and affordably deliver quality digital video files over the Internet. Sorenson Media's video streaming technology is used on more than 600 million PCs worldwide. The Sorenson Squeeze Compression Suite has garnered many major industry awards, including Macworld Best of Show and Video Systems 2004 Vanguard Award, and the firm's compression codecs are licensed by a host of Fortune 500 companies.

(C) 2005 Sorenson Media. All products and brand names are trademarks or registered trademarks of their respective owners.