Irvine Creative Agency Wins Design Industry Award in Worldwide Competition; R&W Creative Group is a Winner in the 2005 Summit Creative Awards Competition for Its Outstanding Creative Work for Their Client, Mattel, Inc

Business Wire, August 4, 2005

IRVINE, Calif. -- R&W Creative Group was chosen as an award recipient by The Summit Creative Awards from over 3,000 entries from 20 countries around the world. The recognition was for their creative work for Mattel's Hot Wheels collectors brand. For Mattel's icon brand, R&W brought Hot Wheels to life by designing and building a life-size replica of an actual collector Hot Wheel, then toured the life-size display around the country.

Jun Roxas, principal of the agency, was excited about the announcement: "The R&W team is honored to be recognized by a group of our peers from around the world. We always bring fresh and innovative creative solutions to our client's marketing challenges. Mattel was looking for an exciting way to bring awareness to one of its collector Hot Wheels products, bringing the product to life-size was an impactful way to do it."

The Summit Creative Awards was created to recognize exceptional work by creative firms including advertising agencies, video production companies and multimedia firms.

About R&W Creative Group:

R&W Creative Group, a full-service creative agency located in Irvine, California, has offered creative, cost-effective strategies and design execution to customers in many industries for over 14 years.