The Houston Chapter of the American Marketing Association Tackles Web Marketing in Technology Special Interests Group Seminar Scheduled for August 16

Business Wire, August 5, 2005

HOUSTON -- On August 16, AMA Houston's Technology Special Interests Group presents "Web Marketing: Love Story or Tragedy?" The seminar, open to all interested marketing professionals, will discuss how to harmonize technology and marketing by using the web as a stage for your marketing messages.

Panelists include:

--Terry Miller, professor of Web Design for Kaplan University;

--Steve Latham, founder and CEO of Spur Digital; and

--Tara Mermis of BMC Software's Web Content & Client Services team.

Also included will be discussion on how to design a web site, how to measure and understand its effectiveness, and how to reach beyond the bounds of your web server to effectively communicate.

WHAT:   AMA Houston Technology and Marketing Seminar, "Web Marketing:
        Love Story or Tragedy?"

WHEN:   Tuesday, August 16, 2005

TIME:   8:00-8:30 Registration
        8:30-10:15 Panel Discussion
        10:15-11:00 Q&A and Wrap Up

WHERE:  BMC Software Auditorium
        2101 City West Blvd.
        Houston, Texas, 77042

DIRECTIONS: Off City West drive, enter BMC's main entrance and tell
            the guard that you are attending the AMA Houston event.
            Proceed to park in the covered parking area and go to the
            reception lobby to obtain a badge and directions.

COST:   Advance Registration:
        AMA Members $25; AMA Non-members $45; Students $18

        At the door:
        AMA Members $35; Non-Members $55

Advance reservations can be made online at www.amahouston.org. Walk-ins will NOT be assured seating. Please keep in mind that no shows will be billed for this event.

Please RSVP by noon, August 15. You can register online with your credit card at www.regonline.com/27530.> AMA Houston Technology SIG would like to thank BMC software for providing the venue, AV, security and complimentary parking.

The Houston chapter of the American Marketing Association has over 700 members and is Houston's largest and oldest professional services organization. Please visit www.amahouston.org for meeting and membership information.