Greenwich Associates Boosts Market Research Process With SPSS Software; Streamlined Interviews, Improved Data Quality, Speedier Results

Business Wire, August 9, 2005

CHICAGO -- SPSS (NASDAQ:SPSS), a worldwide leader of predictive analytics software, today announced that Greenwich Associates, a leading international research-based financial services consulting firm, has significantly improved its market research operations using SPSS software. Harnessing SPSS, Greenwich Associates modernized its data collection process, providing for more streamlined and meaningful interviews, enhanced data quality and faster results for clients.

For more than 30 years, Greenwich Associates has provided decision makers with focused financial intelligence based on a unique combination of comprehensive market research and in-depth analysis. The company interviews up to 40,000 key decision makers in over 80 countries each year to research market trends and customer relationships within the Corporate Finance, Fixed-Income, Brokerage, and Investment Management fields.

In-person interviewing has always been a hallmark of Greenwich Associates and one of its most critical business processes but in recent years, interviews conducted using paper questionnaires became inefficient relative to today's technology. In response, Greenwich Associates worked with SPSS to customize an interviewing solution built on Dimensions(TM), a comprehensive application suite for market and survey research. Greenwich Associates has transformed its interviewing process by substituting lengthy paper-based interviews with electronic information captured using tablet PC technology.

As a result, Greenwich Associates plans to reduce its interview production cycle time some 20 percent by leveraging SPSS software and the Internet, and expects a favorable return on its investment. In addition, Dimensions' flexibility allowed the organization to implement customized questionnaire navigation capabilities that ensured interviews remained conversational in nature and that the quality of results were maintained.

"We aim to modernize the entire interviewing experience, from the in-person interactions with our respondents to the back-end collection process," said Tom Griffin, CIO of Greenwich Associates. "SPSS software has enabled Greenwich Associates to make use of tablet PC technology and has also provided an open platform for seamless integration to our existing systems."

Twenty-four of the top 25 global market research organizations rely on SPSS technologies to maximize productivity and accuracy through every phase of the research process, from ad-hoc research projects to high-volume, complex research programs.

About Greenwich Associates

Greenwich Associates is the leading international research-based consulting firm in institutional financial services worldwide. Greenwich's studies provide benefits to the buyers and sellers of financial services in the form of benchmark information on best practices and market intelligence on overall trends. Based in Greenwich, Connecticut, with additional offices in London, Toronto, and Tokyo, the firm offers over 100 research-based consulting programs to more than 250 global financial-services companies. Please contact us for further information or to arrange an interview with one of our consultants. You can visit our website at www.greenwich.com. For more information contact David Deschenes (203) 625-4305.

About SPSS

SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

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