Attensa and FreeRange Communications Announce Technology Partnership to Bring RSS AttentionStream™ Synchronization to Mobile Devices

Business Wire, Dec 12, 2005

SAN FRANCISCO -- Attensa, Inc, a leading developer of RSS Infrastructure software and FreeRange Communications, the leading provider of mobile RSS solutions, are working together to help people stay on top of the latest information wherever they go. The technology alliance brings together the FreeNews dedicated RSS reader for mobile devices developed by FreeRange with Attensa's AttentionStream(TM) article level synchronization. This combination enables fast updating of subscriptions and connects desktop, web and mobile RSS reader clients so articles read, organized and deleted in any workspace are kept up to date no matter where they are accessed.

"The Internet on mobile phones isn't about surfing web pages; it's about information efficiency and getting the most out of your phone. Our partnership with Attensa takes that information efficiency to a new level."

Attensa's RSS reader for mobile devices will use an OEM version of FreeNews, the RSS reader for mobile phones and PDA developed by FreeRange that is consistently recognized as the best of class dedicated RSS reader for mobile devices. FreeNews is a dedicated application for mobile RSS that has significant speed, usability and cost saving advantages over other RSS readers using WAP. With FreeNews, all of a user's RSS subscriptions can be downloaded at once and stored on the phone for reading when it is convenient. Other readers retrieve articles from the source as they are requested, resulting in long pauses, expensive downloads and significant user frustration. Instead of displaying tiny web pages that are slow to download and difficult to read and navigate, FreeNews presents news in a readable format specifically designed for mobile screens.

The AttentionStream generated by the Attensa branded mobile reader will be sent to the Attensa RSS Network where every action from subscribing to new feeds, updating articles, reading and deleting articles, to creating categories and adding tags will be synchronized across Attensa's mobile, desktop and Web based RSS readers.

"The marriage of our AttentionStream synchronization with the fast, well thought out FreeRange mobile RSS reader will help people stay on top of a rapidly changing world wherever they are," said Craig Barnes, Attensa CEO.

The integration of a mobile RSS reader is another step in Attensa's three phased product strategy that integrates RSS reader/aggregator clients, associated workgroup and enterprise servers and an underlying value-add infrastructure that aggregates and triangulates attention metadata. Attensa's AttentionStream(TM) technology is designed to help people cut through information overload by delivering fewer more relevant RSS articles. By intelligently analyzing AttentionStreams, including the obvious and not so obvious ways people consume information, new possibilities emerge to prioritize and recommend higher value content to users while cutting down on useless and duplicate information. Attensa's unique lightweight AttentionStream enables fast updating of subscriptions at the article level, frequent synchronizations across multiple RSS clients and near real-time analytics to provide prioritized, more relevant articles.

About Attensa

Attensa, Inc. is a venture backed software company developing an end-to-end RSS Network that automatically and intelligently delivers prioritized, relevant RSS information to anyone in the world and on any device.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and our blog at http://attensa.typepad.com.

About FreeRange

FreeRange Communications develops software applications that bring the power of the Internet to mobile phones and PDAs. People want information with them -- whether it's news, blogs, stock quotes, weather, or sports. FreeRange delivers this information directly to your phone, 20x faster than existing methods. FreeRange is positioned at the intersection between mobile phones and the new Web services (blogging, RSS, social networking) that are defining the next version of the Internet. www.freerangeinc.com

(C) 2005 Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. Microsoft Outlook is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.