Digital Photography Takes Center Stage at Macworld San Francisco; Highlights include ''Digital Photography Day''; Aperture training; Photoshop education; Adobe, Nikon and Canon exhibiting

Business Wire, Dec 12, 2005

FRAMINGHAM, Mass. -- IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced a major focus on digital photography at Macworld Conference & Expo(R), taking place January 9-13, 2006 at San Francisco's Moscone Center. Several new features have been added to this year's event that will provide attendees with more education, services and product insight about digital photography - always one of the most popular topics at Macworld.

Aperture

January's Macworld will mark the first in-depth public training on Apple's newly launched product, Aperture - the first all-in-one post-production tool for professional photographers. Taught by best-selling digital photography author, Derrick Story, this conference session is part of the Power Tools Conference and provides two full days of in-depth training on this powerful tool.

Digital Photography Exhibitors

The leading companies in the digital photography industry will be exhibiting or sponsoring at Macworld. A sample of those exhibiting companies include: Adobe, Canon, Nikon, Olympus, Quark, FileMaker, Lowel-Light, HP, Epson, Filmloop, Light Crafts and B&H Photo-Video-Pro Audio.

Digital Photography Day

Sponsored by Olympus, FileMaker and Lowel-Light, this new Macworld educational feature provides attendees the opportunity to improve digital photography skills in one day under the instruction of top-notch industry photographers. Professional and novice classes will include classroom instruction; outdoor shooting; indoor lighting and shooting; downloading and critique; editing; and organizing and sharing images.

The Dr. Is In - Digital Photography Help

This new Exhibit Hall feature is a complimentary service where attendees can bring prints, camera (bring cables for download) or images on flash storage to the digital photography doctors in the Creative Corner of the Macworld Exhibit Hall and let members of the American Society of Media Photographers give pointers. The Doctors will be in all week. Open to all Exhibit Hall attendees.

Digital Photography Birds-of-a-Feather: ASMP/ SFDIG: "The Digital Camera of 2015"

The American Society of Media Photographers will host Mac industry luminary David Pogue of The New York Times, as he discusses the next decade of digital photography. You'll hear about the screens, batteries, storage devices, and software of the next decade's digital camera, including which current annoyances will go away and which will only get worse. Features virtual video visits from the top visionaries at Kodak, Nikon, and Canon. 1/11/06 at 6:00 p.m. Open to all Exhibit Hall attendees.

Photoshop Feature Presentation

Photoshop expert Russell Brown of Adobe will entertain and educate with an "altered" view of Photoshop, guaranteed to make you smile. Russell will take you on a wild and wacky ride through some of the key new features found in Photoshop CS. 1/13/06 at 10:00 a.m. Open to all attendees.

Photoshop Education

--Users Conference: "Photoshop Digital Creation: Uncanny Realism," 75 minute session.

--Users Conference: "Photoshop CS2: Secrets to Levels and Curves," 75 minute session.

--Power Tools Conference: "Professional Photoshop," two full days of in-depth training.

--Taste of the Conference: "Photoshop CS: Essential Tips & Tricks," gives essential, time-saving techniques on Photoshop. 1/11/06 at 5:00 p.m. Open to all Exhibit Hall attendees.

Digital Photography Education

Users Conference: Learn how to use a digital camera, take better pictures and share them with friends, family and other associates with sessions on Wednesday. Thursday sessions offer tips, tricks and vision to the advanced Digital Photographer. This track includes five unique 75-minute sessions.

For more information or to register for the event, please visit www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as prosumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and prosumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information or to register for the event, please visit the Web site at www.macworldexpo.com, or call (800) 645-EXPO. For exhibiting opportunities, please contact Annie Rice at (508) 424-4839 or annie_rice@idg.com or Ron Moreau at (508) 424-4804 or ron_moreau@idg.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), GridWorld(TM), OSBC(R), Digital ID World(R), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.