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Keurig Announces Partnership with Tully's Coffee; Pacific Northwest's Largest Fully Handcrafted Roaster to Offer 10 New K-Cup™ Gourmet Coffee Varieties

Business Wire, Dec 13, 2005

WAKEFIELD, Mass. -- Keurig, Incorporated, the leader of gourmet single cup brewing, announced today a partnership with Tully's Coffee Corporation, headquartered in Seattle, WA, that will expand the specialty K-Cup coffees available to Keurig users both in offices and at home. Tully's will offer 10 new K-Cup(TM) portion pack varieties of handcrafted coffees like those currently served in more than 100 Tully's retail locations located in the US. Tully's intends to also demonstrate and sell Keurig home brewers and K-Cups in their retail locations.

"We are proud to welcome Tully's Coffee to the Keurig family," stated Nick Lazaris, CEO of Keurig. "Tully's has built a unique specialty brand in the Northwest where coffee lovers are especially discerning. Our office and home Keurig users will be delighted with Tully's in K-Cups, especially the new Kona blend."

"Tully's is thrilled to offer our handcrafted, small-batch roasted coffees in K-Cups for Keurig users", said John Dresel, President of Tully's, "The single cup revolution is growing and we've partnered with Keurig because their technology and K-Cups ensure our coffees will deliver the gourmet coffee experience Tully's customers have come to expect."

Tully's K-Cup Varieties

Tully's varieties in K-Cups will include:

--Kona Blend--reminiscent of the island itself, Tully's medium bodied Kona Blend boasts incredible smoothness and a distinct floral aroma. This is the first Kona blend available in Keurig K-Cups.

--House Blend--a smooth and bright coffee with medium body. This coffee boasts a nutty start and beautifully balanced fruit and spice tones.

--Decaffeinated House Blend--a de-caf version of the full strength House Blend.

--Breakfast Blend--this blend of African and South African coffees provides a sweet floral aroma that is bright and delicate with hints of blackberry and citrus.

--French Roast--a blend of African, Central, and South American coffees to stand up to the darkest and smokiest of all Tully's roasts.

--Decaffeinated French Roast--hearty de-caf version of above.

--Madison Blend--featuring estate quality coffee from South America, with a touch of smoky French Roast tones for body and depth.

--Tully's Full City Roast--rich and perfectly roasted with a smooth aroma and a hint of citrus and spice flavors--smooth finish.

--Tully's Evergreen Blend--part of Tully's family of 100% certified Fair Trade, Organic and Shade grown coffees--with a balanced flavor with hints of cocoa and a finish with wine-like tones.

--Italian Roast--full-bodied and stout as well as sweet and spicy with a long and robust finish.

Availability of Tully's coffees in K-Cups will commence early February 2006.

About Tully's Coffee Co.

As the Pacific Northwest's largest fully handcrafted coffee roaster and a leading specialty coffee retailer and wholesaler, Tully's Coffee Corporation has been delighting the palates of discerning coffee lovers in the Pacific Northwest and beyond since 1992. In part, Tully's relentless pursuit of quality can be attributed to its roasters who use vintage, small batch equipment to make coffee roasting an art form. Through its specialty retail stores in Washington, Oregon, California, Idaho and Arizona and its global alliance partner in Japan, Tully's premium coffees are available nearly 400 branded locations. Tully's wholesale division also distributes handcrafted coffees and related products via offices, food service outlets and leading supermarkets located throughout the Western half of the United States. Tully's corporate headquarters and roasting plant are located at 3100 Airport Way S. in Seattle, Wash. For more information, call (800) 96-Tully or visit the Web site at www.tullys.com.

About Keurig

Keurig is a single cup brewing pioneer in North America and first introduced its gourmet single cup brewing systems to offices in 1998 and to home users in 2002. Keurig systems brew more than one million cups of gourmet coffee and tea every work day--and more than 1 billion cups since inception. Keurig is a privately held American company located in the Boston area. For more information please visit www.keurig.com or call 888-CUP-BREW.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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