KnowNow Customer Rentals.com Named Web Innovator by BusinessWeek; KnowNow's RSS Solution Adds to Innovation & Increased ROI for Customer

Business Wire, Dec 13, 2005

SAN FRANCISCO -- To reach Web Innovator status in today's economy requires applying very forward-looking technologies to your business. Rentals.com, recent winner of BusinessWeek's Web Innovation Award, has added customer awareness and 'stickiness' by using notification services and RSS content delivery from KnowNow, Inc., a market leader in notification services and RSS content delivery.

Rentals.com recognized that RSS was a good format for enhancing value and sharing data with property owners, thereby increasing service subscriptions and service satisfaction. Rentals.com selected KnowNow's RSS-based eLerts notifications services to deliver their MaxLeases solution based on KnowNow's speed to deployment. With KnowNow's options for backend integration, Rentals.com could also syndicate the content directly from the Website CMS and a call center database without the time and expense of coding their own interfaces.

"At Rentals.com our success depends on reliably delivering lead data to our customers' desktops," said John DeLatte, President of Rentals.com. "We have been able to quickly customize the KnowNow eLerts Deskbar and integrate the service into our secure portal, which has resulted in a faster ROI. KnowNow's simple user interface and unique ability to push RSS events in real time provide a higher level of service than other solutions."

"We're thrilled that we can help Rentals.com be the Web innovator that they are," said Ron Rasmussen, KnowNow CTO. "Our solutions are perfectly suited to an application like this -- in fact, they're perfectly suited for most any forward-thinking website owner that wants to improve communications with their customers and partners."

KnowNow, who continues to be a leading innovator in RSS communications, also just announced that their eLerts Toolbar will be available as a Deskbar, so that information can be received instantly even when the browser is not open. Consumers and businesses can take advantage of this service, whether it is for immediate notification of important content or applied to businesses that wish to securely offer instant notification of proprietary data or internal communications. Companies can push important information directly to their customers, including business transaction notices, new policy changes, promotions, news, new offerings and events.

About KnowNow, Inc.

KnowNow, Inc. helps enterprises deliver relevant, actionable information to employees, partners and customers and delivers information quickly and directly to end-users, as content changes. Headquartered in Sunnyvale, Calif., KnowNow is privately held, with backing from premier venture capital firms including Kleiner Perkins Caufield and Byers, Levensohn Venture Partners, Palomar Ventures, TPG Ventures, Morgan Stanley, and Wachovia Strategic Ventures. KnowNow is a Microsoft Gold Certified Partner. For more information, visit http://www.knownow.com or contact KnowNow at 1-877-561-KNOW.

KnowNow and the KnowNow logo are registered trademarks of KnowNow, Inc. Enterprise Syndication Solution, ESS, and KnowNow eLerts are trademarks of KnowNow, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective owners.