Lithium Technologies and Mary Furlong & Associates join to sponsor White House Conference on Aging's Interactive Blog Center Web site at www.WHCoA.net

Business Wire, Dec 13, 2005

WASHINGTON -- Lithium Technologies, Inc., the leading provider of on-demand customer interaction channels, and Mary Furlong & Associates (MFA), a company that helps companies understand the real needs of the growing boomer and senior market, have joined forces to provide an interactive blogging Web site for the White House Conference on Aging (WHCoA).

The Web site will provide minute-by-minute coverage of the activities of the three-day event. More than a dozen delegates will have blogs on the site in areas of their expertise, including health care, financial security and volunteerism. Conference speakers and legislators will be available for live chats. Also, delegates from all 50 states will be posting their thoughts and reflections on the key issues being debated at the conference. The Web site, www.WHCoA.net, is available to the public.

"This is the first White House Conference on Aging that has created an online community among the delegates and participants using interactive tools and social software," said Mary Furlong, founder of SeniorNet.org, ThirdAge Media and MaryFurlong.com.

According to the Honorable Dorcas Hardy, Chairperson of the White House Conference on Aging, "the future of the boomers and seniors will certainly include new virtual interaction technologies."

"We believe www.WHCoA.net will foster a deeper understanding of the issues being debated at the conference," said Ms. Furlong. "It will also allow the delegates to interact with each other more effectively. Citizens can also participate by visiting the Web site."

"Boomers and seniors' needs for richer online interactions are growing rapidly," said Michel G. Thouati, CEO of Lithium Technologies. "The current crop of boomers and seniors are highly computer literate. The first delegate to blog was 90-year-old Ruby Lee Norris from Virginia." He continued, "WHCoA.net hopes to demonstrate how technology can transform more than 70 million boomers and seniors into an online community with a common purpose."

For more information on how to meet the online needs of boomer and senior markets, contact Lithium or MFA.

About the White House Conference on Aging

The 2005 WHCoA is the fifth WHCoA in history. Its purpose is to make recommendations to the President and Congress to help guide national aging policies for the next 10 years and beyond. The 2005 WHCoA will focus on the aging of today and tomorrow, including 78 million baby boomers, who will begin to turn 60 in January 2006. For more information about the WHCoA and a complete agenda, please visit http://www.whcoa.gov.

About Mary Furlong & Associates

Mary Furlong and Associates works with companies seeking to capitalize on new business and investment opportunities in this $2 trillion-per-year market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50 market. See www.MaryFurlong.com for more information. Mary Furlong also serves as a executive professor on Entrepreneurship at Santa Clara University in the Silicon Valley.

About Lithium Technologies

Lithium Technologies powers superior, Web and wireless, on-demand customer interaction channels and communities that increase brand loyalty and sales, and decrease customer care costs. Lithium's many years of behavior research provides boomers and seniors with a rich online experience.

Lithium's customers include Intel, Cingular, Forbes, Sony, Siebel Systems and Salesforce.com. Lithium is privately held with headquarters in Emeryville, CA. For more information, visit www.lithium.com or call 510-653-6800.