Motricity to Power Palm Software Connection Globally; Expanded Relationship Spans Sites in 35 Countries in Eight Languages

Business Wire, Dec 21, 2005

DURHAM, N.C. -- Motricity, a leading provider of mobile content services and solutions to consumers, today announced it has expanded its relationship with Palm, Inc. to power the Palm Software Connection storefront (http://software.palm.com) globally. Motricity, which has been powering the US site, will now power all Palm Software Connection storefronts in eight languages across 35 countries in North America, Europe, Asia Pacific, Latin America, Africa and the Middle East. The storefront provides Palm customers with an enhanced user experience and a broad, localized content catalog for Palm(R) devices such as Treo(TM) smartphones, LifeDrive(TM) mobile managers and Palm handhelds.

Palm's Software Connection is a leading eCommerce storefront where Palm mobile device owners can access additional value-added software and digital media titles to maximize their device experience.(1) The storefront offers thousands of software and digital media titles from categories such as personal productivity, wireless e-mail solutions, interactive gaming, media and MP3 players, health, finance, travel, enterprise and more, which customers can add to their device to create an individualized mobile experience.

"We've been very pleased with the performance of Motricity in powering our U.S. site since early this year," said John Stanton, vice president of direct sales and customer relations at Palm, Inc. "Because it has proven eCommerce and mCommerce expertise in marketing and merchandising, we are extending our relationship with Motricity to cover all of our existing sites globally. We are confident that Palm customers worldwide will recognize and appreciate this service."

Supporting all major device types, manufacturers and content types, Motricity's Fuel platform helps deliver the right content to the right mobile device at the right time. Using this platform, Palm plans to more efficiently personalize, segment and target mobile content to its global customers while providing a superior end-user experience.

Improved benefits for Palm Software Connection global customers include:

--A more robust customer account feature which will enable users to create and view wish lists or watch lists for freeware and shareware software, review their purchase and free software trial history, manage gift certificates and customize their Palm Software Connection profile.

--Enhanced recommendation tools that enable customers to shop related software titles such as, "Customers who bought this also bought..."

--Improved search and sort benefits to give customers faster and easier access to the software they need.

--A solution built on a carrier-grade platform to provide higher-level service availability.

"We are thrilled that our performance in powering Palm's US Software Connection has led to a global opportunity. Our focus is on ensuring a full, robust experience for Palm customers so they can fully enjoy their mobile lifestyle," said Ryan Wuerch, chairman and chief executive officer at Motricity. "By delivering exceptional eCommerce and mCommerce experiences to Palm mobile customers, Motricity will be showcasing once again the strength of its Fuel platform and services."

Motricity now powers consumer storefronts for the three largest Palm OS(R) focused portals in the industry; Palm; PalmSource, provider of the Palm OS platform; and PalmGear.com, the largest Palm OS based consumer site with more than 25,000 Palm OS downloadable software titles.

About Motricity

As the world's leading mobile content and solutions provider, Motricity's technology and solutions enable consumers to receive the right mobile content at the right time, every time. Motricity is the leader in powering mobile communities, leveraging the strength of the industry-leading mobile community provider M7 Networks, acquired by Motricity in 2005. Motricity's Fuel platform was recently named 2005 Premium Mobile Content Platform of the Year by Frost & Sullivan. By offering technology and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers more profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm, Inc. and a network of consumer Web sites, including eReader.com and PalmGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, please visit www.motricity.com.

Palm, Palm OS, Treo and LifeDrive are among the trademarks or registered trademarks owned by or licensed to Palm, Inc.

(1)While some applications are available for free download, some must be purchased separately.