Latest COLLOQUY Magazine Explores 3 New Loyalty Marketing Trends; Free Download Available at www.colloquy.com

Business Wire, Dec 22, 2005

CINCINNATI -- COLLOQUY(R), a loyalty-marketing publication and web site, today unveiled a new issue that explores three new loyalty-marketing trends and takes a look at private-label credit cards, brand storytelling and experience engineering. The latest issue of COLLOQUY, available for download at www.colloquy.com includes:

Cover Story: Seismic Shifts - 3 Loyalty Trends

In a sneak preview of COLLOQUY's upcoming TrendTalk 2006 White Paper, Rick Ferguson and Kelly Hlavinka detail three emerging trends that will shake up the world of customer loyalty.

Beyond Credit

Jim Sullivan, Chief Marketing and Planning Officer for Alliance Data's Retail Services Division, discusses how private-label cards can be used to build loyalty

The Art of Storytelling

Caroline Papadatos, Vice President of Marketing for AIR MILES Canada, explores how marketers can build emotional connections to their brands through the innovative use of storytelling market research.

Getting A Clue

Clued In author and founder of Experience Engineering, Inc., Lou Carbone explains the difference between rewarding frequent behavior and designing value-creating experiences to build emotionally engaged and committed customers.

Program Spotlight: Golf Galaxy's Advantage Club

Justin Royer, Director of Marketing for Golf Galaxy's Advantage Club explains how his company's unique "category killer" loyalty program is using dialogue marketing to help their members become better golfers and loyal customers.

About COLLOQUY:

COLLOQUY comprises a collection of resources devoted to the global loyalty-marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY(R), a magazine serving the loyalty-marketing industry since 1990, COLLOQUY.COM the most comprehensive loyalty web site in the world, COLLOQUY's Research and Education divisions, Together they provide a worldwide audience of 25,000 marketers with consulting, news, editorial, educational and research services across all industries and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.5918.