IDG's InfoWorld Adds Daily Podcast to Popular Weblog; InfoWorld Daily Integrated Program Sold Out Due to Strong Demand

Business Wire, Dec 22, 2005

SAN FRANCISCO -- IDG's InfoWorld, the leading integrated media brand for strategic technology decision-makers, today announced the launch of a daily podcast. Covering "everything you need to know about enterprise technology in five minutes or less," the InfoWorld Daily expands upon InfoWorld.com home page editor Tom Sullivan's popular Weblog of the same name. Coverage includes opinions, commentary, and information on the most critical technology stories every day, using resources from InfoWorld and the IDG News Service. Editorial content is determined solely by the InfoWorld staff. The podcast is distributed via Sullivan's popular Weblog and RSS feed, a separate dedicated feed, via the InfoWorld.com home page and news sections, and within an e-mail newsletter. Due to strong advertiser demand, the InfoWorld Daily integrated podcast program is sold out. Today's podcast is available for download at: http://akamai.infoworld.com/podcasts/IFW_Daily_12-22-05.mp3.> The InfoWorld Daily podcast can be downloaded by:

--Visiting InfoWorld.com and clicking on the "Daily Podcast" link

--Reading the InfoWorld Daily Weblog at: http://weblog.infoworld.com/daily/

--Subscribing to the InfoWorld Daily e-mail newsletter by visiting http://subscribe.infoworld.com/cgi-win/ifwd.cgi?m=newsletter

--Receiving the podcast via RSS (including through Apple's iTunes) using the dedicated XML feed http://weblog.infoworld.com/podcasts/rss.xml

"The InfoWorld Daily podcast is part of a strategic initiative to expand InfoWorld's depth and breadth across emerging media types and enterprise technology categories," said Paul Calento, InfoWorld's vice president of marketing. "The InfoWorld Daily is more than a podcast. It is an integrated communications vehicle that uses several components to reach senior technologists the way they want to be reached, with a scale and ROI that typical podcast programs just can't match."

Links to Archived InfoWorld Daily Podcasts

http://akamai.infoworld.com/podcasts/IFW_Daily_12-21-05.mp3

http://akamai.infoworld.com/podcasts/IFW_Daily_12-20-05.mp3

http://akamai.infoworld.com/podcasts/IFW_Daily_12-19-05.mp3

http://akamai.infoworld.com/podcasts/IFW_Daily_12-16-05.mp3

http://akamai.infoworld.com/podcasts/IFW_Daily_12-15-05.mp3

http://akamai.infoworld.com/podcasts/IFW_Daily_12-14-05.mp3

About InfoWorld Media Group

InfoWorld Media Group helps senior technologists connect technology and business strategy for maximum impact at their organizations. Through integrated channels including online, events, demand generation and a weekly print magazine, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.InfoWorld.com.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.

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