2006 Brings More Focus on Firming and Padded Underwear for Men

Business Wire, Dec 26, 2005

LOGANVILLE, Ga. -- Underneath.com (http://www.underneath.com) announced today the opening of the Underneath.com Men's Shapewear Department (http://www.underneath.com/shopstyle/mens-shapewear.htm). As the Wonderbra push-up bra and Spanx slimming pantyhose are to women's shapewear, so is the Shape Enhancer firming underwear and Go Softwear front and backside padded briefs are to men's shapewear. Underneath.com now addresses this market with these men's underwear lines.

Men have become more body conscious over the years as the pressure to look slimmer like Brad Pitt has increased, not to mention the current trend of wearing low rise fashions in underwear and jeans. Additionally, herbal products like Enzyte for male enhancement have dominated the airwaves increasing men's interest in enhancing their physique and other body parts.

"I suspect you will see many more men's enhancing underwear garments come on the market from the major manufacturers, such as those we offer from Mundo Unico, Shape Enhancer and Go Softwear", says Jeff Johnson, founder of Underneath.com. "Furthermore, many men's desire to be more fit instantly have made our Men's Shapewear Department one of the most visited pages on our website."

ABOUT UNDERNEATH.COM

Underneath.com (http://www.underneath.com), since 1997, is the pioneer Internet shopping portal of brand name men' s and women's underwear, intimate apparel, socks, hosiery, sleepwear and athletic support garments. Affiliated with other major retailers, Underneath.com offers a comprehensive selection. Brands offered are Arianne, Hue, 2xist, Jocko, Aubade, Jezebel, Adam Eve, Magic Silk, Bali, Jockey, Bike, Male Power, Barely There, Karen Neuburger, C-IN2, Mansilk, Betsey Johnson, Le Mystere, Calvin Klein, Mundo Unico, Leigh Bantivoglio, Munsingwear, Champion, Lunaire, D & G, Nautica, Wonderbra, Chantelle, Maidenform, DT, Players, Olga, Cosabella, Malizia by La Perla, Diesel, Polo by Ralph Lauren, DKNY, Mary Green, Dolce & Gabbana, Puma, Natori, Hanro, RIPS, Donna Karan, OnGossamer, Hugo Boss, Speedo, Fantasie of England, Rampage, Ginch Gonch, Tommy Hilfiger, Fashion Forms, Roberto Cavalli, Gold Toe, Baby Phat, AussieBum, PJ Salvage, Under Armour, Versace, Felina, Sassybax, WAX, Flexees, Spanx, Warner's, Freya, Spoylt, Shape Enhancer, Goddess, Vanity Fair, Hanky Panky Wacoal, Go Softwear, Punto Blanco, Gregg Homme, Steven, Contour, Leading Lady, Just My Size, JMS, and Roots. The company's vision is to make underwear shopping convenient and offer the most comprehensive selection online.