That Fish Place/That Pet Place To Unleash Its Pet Supply Business Growth With ProfitCenter Software's Profitability Software Suite™

Business Wire, Dec 27, 2005

UNIONDALE, N.Y. -- ProfitCenter Software Inc. (PCS), a wholly owned subsidiary of Systemax Inc. (NYSE: SYX), and a provider of web-based multi-channel direct marketing software, announced today that That Fish Place/That Pet Place has entered into a hosting agreement with PCS for the deployment of its web based Profitability Software Suite(TM), an integrated multi-channel sales, fulfillment and accounting solution.

"The PCS solution will allow my staff to provide quality products and premier service to our valued customers," stated Scott Lebowitz, President of That Fish Place/That Pet Place. "With PCS, we will have reliable information and data about our customers and products across all areas of our business and drive greater efficiencies that will directly benefit our customers." added Lebowitz.

"With Ecometry, That Fish Place/That Pet Place would need 4 separate systems to run our business," stated Rick Amour, Vice President of That Fish Place/That Pet Place. "We would have one system for our retail store, another system for our eCommerce and website, another system for our order processing and fulfillment, and yet another system for accounting and finance. We are not in the business of managing systems; we are in the business of providing quality products and services to pet owners and animal lovers. That is why we are replacing Ecometry with PCS."

Part of the solution for That Fish Place/That Pet Place is PCS' newest addition to its integrated offering, the PCS Point of Sale solution. That Fish Place/That Pet Place's staff will use PCS throughout every aspect of their business and interaction with its customers. When partnering with a vendor for a hosted offering such as PCS, companies want one truly integrated solution regardless of the sales channel the customer comes to them through.

"That Fish Place/That Pet Place required a single, integrated solution in order to grow their business," said Matthew Ehrlich, President and CEO of ProfitCenter Software. "We've worked closely with That Fish Place/That Pet Place to understand its business objectives, and we're pleased that we will be able to help facilitate the management of its growth and contribute to the achievement of its strategic objectives."

PCS is a 100% web-based service that helps companies automate and manage the entire customer lifecycle across multiple sales channels (web, catalog, call center, outside sales). The PCS Profitability Software Suite(TM) provides customers one unified solution that directly enhances a company's bottom line and profitability. PCS eliminates all the costs and complexities of traditional solutions such as Microsoft (NASDAQ: MSFT), Siebel (NASDAQ: SEBL), SAP (NYSE: SAP), yet offers a broader solution set unlike SalesForce.com (NYSE: CRM), NetSuite, CommercialWare and Ecometry.

About ProfitCenter Software Inc.

A subsidiary of Systemax Inc. (NYSE: SYX) www.systemax.com and based in Uniondale, New York, ProfitCenter Software Inc. (PCS) (www.profitcentersoftware.com) is a new entrant in the rapidly emerging market for web-based business automation software for direct marketers. The company delivers to its customers the first integrated and scaleable suite of enterprise applications for directly enhancing a company's bottom line. PCS is one of the first companies to recognize the need for software companies to focus solely on the applications and solutions that can directly affect a company's profits. The Profitability Software Suite(TM) is an integrated multi-channel sales fulfillment, and accounting solution.

About That Fish Place/That Pet Place

That Fish Place/That Pet Place based in Lancaster, Pennsylvania has served pet owners for over 32 years. With all that experience and expertise they set the standard for mail order aquarium and pet supplies. They also set the standard for expert aquatic advice with six on-staff marine biologist. With a 110,000 square foot retail store and a massive distribution center stocking over 15,000 top quality brand name pet products, no one has a wider selection. Most orders are promptly shipped within 24 hours. Customers are sure to find everything they need from a name they can trust, That Fish Place/That Pet Place, the largest pet store in the world. For more information on That Fish Place/That Pet Place visit www.thatpetplace.com.

Forward-looking statement:

This press release contains forward-looking statements about the company's performance. These statements are based on management's estimates, assumptions and projections and are not guarantees of future performance. ProfitCenter Software Inc. and Systemax Inc. assume no obligation to update these statements. Actual results may differ materially from results expressed or implied in these statements as the result of risks, uncertainties and other factors including, but not limited to: (a) unanticipated variations in sales volume, (b) economic conditions and exchange rates, (c) actions by competitors, (d) the continuation of key vendor relationships, (e) the ability to maintain satisfactory loan agreements with lenders, (f) risks associated with the delivery of merchandise to customers utilizing common carriers, (g) the operation of the company's management information systems, and (h) unanticipated legal and administrative proceedings. Please refer to the Forward Looking Statements section contained in Systemax Inc.'s Form 10-K for a more detailed explanation of the inherent limitations in such forward-looking statements.