Chief Learning Officer magazine: CLO Explores the Learning Effectiveness Model to Verify Value; DaimlerChrysler Boosts Dealer Satisfaction with Customer Training

Business Wire, Dec 6, 2005

CHICAGO -- Measuring learning success is like playing in the NFL. The stakes are high and the coach or CLO needs a sophisticated measurement process to track performance throughout the season, identify areas for improvement and make adjustments that will lead to long-term success. The Productivity feature in the December Chief Learning Officer magazine outlines a five-phase learning effectiveness measurement process that can be implemented before a project is designed and continues throughout the lifecycle.

A case study on DaimlerChrysler explains how the company improved customer service training in Mexico by facilitating the customer financing process. To read the article, visit www.clomedia.com.