Cymfony Adds Top Marketing and Technology Executives to Senior Management Team; Media Analysis and Business Intelligence Leader Names Former Forrester Analyst Jim Nail as Chief of Marketing and Strategy, Ted Crouch as VP of Engineering

Business Wire, Dec 7, 2005

WATERTOWN, Mass. -- Addressing rapidly growing opportunities around its media analysis and market intelligence software and services, Cymfony today announced the addition of two senior industry executives to head the company's marketing and engineering operations.

Jim Nail, most recently principal analyst at Forrester Research is Cymfony's first chief marketing and strategy officer, and Ted Crouch was named vice president of engineering after spending time at GTECH and Reed Elsevier.

"Jim Nail and Ted Crouch offer the integrated marketing and information technology backgrounds Cymfony needs as we look to extend our lead in the evolution and delivery of media analysis and business intelligence products and services," said Cymfony CEO Andrew Bernstein. "They bring a broad base of consumer and technology experience and perspective to our marketing and engineering efforts that will be critical in continuing Cymfony's track record of delivering innovative marketing analysis products and services. Jim and Ted provide a tremendous combination of leadership and industry knowledge to Cymfony that will be critical as we expand our offerings to address the diverse needs of Fortune 1000 companies in the dynamically changing media and marketing space."

Nail has an extensive background in integrated marketing through his 22-year career that spans online marketing, market research, brand advertising and direct marketing. Nail was an analyst at Forrester for eight years, focusing on how marketing strategies and tactics must adapt to technology-driven changes in consumer media consumption habits. His research addressed best practices in integrated marketing with a focus on how online media can augment the impact of television, print and other traditional marketing tools.

Prior to joining Forrester, he helped launch Web advertising network AdSmart, where he served as director of marketing. He spent 15 years planning and managing integrated marketing campaigns at leading advertising agencies including Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill Holliday. Nail is a frequent participant in marketing conferences and executive forums. He has been published and quoted extensively in top-tier and online media.

"Jim's deep understanding of consumer behavior and integrated marketing will expand Cymfony's ability to help companies realize the business benefits from understanding and analyzing word of mouth marketing, corporate perception monitoring and strategic benchmarking," said Bernstein.

Crouch has more than 20 years of experience in international software development and information technology. Crouch led global software development at GTECH Holdings Corp, delivering large scale, transaction intensive, enterprise class solutions to the majority of the world's largest lotteries. Prior to GTECH, Crouch managed software development at Curl Corporation and held various senior leadership roles over a 12-year period at publishing giant Reed Elsevier. Crouch served as vice president of product development for Reed Business International, senior director of global search and indexing for the Reed Elsevier Technology Group, and chief architect for LexisNexis/Shepard's publishing.

"Ted's experience in search as well as delivering world class hosted enterprise solutions has already had an immeasurable impact on Cymfony, working with the team that developed Cymfony's new Orchestra platform for delivering real-time analysis of mainstream and consumer-generated media," said Bernstein.

About Cymfony

Cymfony is an award-winning automated media measurement, market research and business intelligence company providing software and services to leading corporations throughout the world. Cymfony's Orchestra dashboard is used to monitor, benchmark and analyze mainstream media and consumer-generated media such as blogs and other types social media under one web-based platform to provide comprehensive real-time insight into consumer behaviors and emerging market trends. Cymfony's business intelligence solutions are powered by InfoXtract(TM)technology, a leading advanced information extraction and analysis engine originally developed for use by United States government and intelligence agencies. For more information or to schedule a demonstration of Orchestra, contact Cymfony at (617) 673-6000 or visit the web at http://www.cymfony.com.