Business Services Industry
Built to Suit: Personalizing Your Ride
Business Wire, Dec 7, 2005
For the automotive industry, fashion comes in the form of oversized wheels, chrome grilles and exhaust tips. And that's just on the outside. Headrest DVD's, navigation systems, and super chargers for the engine make the automotive accessory business a 31 billion dollar industry - and, a growing customer expectation.
A video report from General Motors (NYSE: GM)
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