AIU-Dunwoody Expands Business School Curriculum; Now Offering Bachelor's Degree in Business Administration with a Concentration in Entertainment & Sports Marketing; Entertainment and Sports Marketing Panel to be Held on December 14

Business Wire, Dec 8, 2005

ATLANTA -- American InterContinental University Dunwoody (AIU), a leader in postsecondary education in Atlanta, announced today the addition of an Entertainment and Sports Marketing (ESM) concentration within its Bachelor of Business Administration (BBA) degree program.

The Bachelor of Business Administration degree program at AIU-Dunwoody incorporates post secondary general education courses with a liberal arts foundation blended with a coherent business core. The comprehensive curriculum is uniquely designed to provide students with a solid career foundation for business and management positions.

Students may build on their Bachelor of Business Administration degree by taking advanced study concentrations within the degree. These programs build on the basic curriculum, providing an in-depth focus on selected areas of concentration including: management, marketing, healthcare management, human resource management, and now entertainment and sports marketing.

The key courses within the new Entertainment and Sports Marketing concentration include:

--Introduction to Entertainment and Sports Marketing

--Psychology and Sociology of Entertainment and Sports

--Introduction to Sports and Entertainment Law and Agency

--Ethics and Social Responsibility in Sports and Entertainment

To celebrate the launch of the new concentration programs, AIU-Dunwoody and Sports Radio 790 The Zone will hold a special Entertainment and Sports Marketing panel on Wednesday, December 14th from 7:00 - 9:00 p.m. The event will take place in Building 400, room 105 at the school's Dunwoody campus. Panel members will discuss current Entertainment and Sports Marketing trends as well as the importance of a well-rounded education for those interested in entering the industry. The following notable field experts will participate on the panel:

--Steak Shapiro - Host of Mayhem in the A.M. on 790 The Zone and co-founder of Big League Broadcasting

--Ms. Tiphanie Watson - CEO of Pulse Event Marketing Group Inc.

--Dr. David A. Holness - Dean, School of Business, AIU Dunwoody Campus

--Ryan Stewart - Former Pro-NFL Football Player and Co-Host of 790 The Zone's 2 Live Stews

"AIU-Dunwoody is committed to providing students with a 'real-world' curriculum that properly prepares students to enter their field of choice," says Peter Buswell, President A.I.U. Dunwoody. "Entertainment and Sports Marketing is a fast-growing, expanding industry and we are excited to leverage our Business Administration Program's key strengths and offerings to prepare students to succeed in this growing field."

Students who enroll at AIU-Dunwoody have access to talented faculty, industry-current tools, and teaching methodologies that can assist them in becoming outstanding professionals and top contributors in their chosen career field.

Prospective students interested in enrolling for the next term should visit www.aiudunwoody.com or call 800-568-1444 for more information or to schedule a visit.

About American InterContinental University Dunwoody

A provider of postsecondary education, Atlanta-based American InterContinental University's Dunwoody Campus offers Bachelor degree programs in Business Administration, Criminal Justice, Information Technology, and Visual Communications with concentrations in Digital Animation and Digital Design; Master's of Business Administration degrees with a variety of concentrations; and a Master's of Information Technology degree. AIU Dunwoody also offers a Bachelor's of Fine Arts degree Game Design and Development. American InterContinental University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelor's and Master's degrees. For more information, visit: http://www.aiudunwoody.com

Note to editors:

American InterContinental University-Dunwoody is located at 6600 Peachtree-Dunwoody Road, 500 Embassy Row, in Atlanta, GA 30328