Every 13 Seconds a Microsoft Xbox 360 Sells on eBay, According to Research by Terapeak

Business Wire, Dec 9, 2005

VICTORIA, British Columbia -- As the newest console from Microsoft (Nasdaq:MSFT), the Xbox 360 continues to sell out of stores across the nation. Buyers are turning to eBay in an effort to get their hands on the latest craze in the video gaming market. In fact, the first week after its launch (November 22nd, 2005 - November 28th, 2005) Xboxs were selling at an unbelievable rate of 1 every 13 seconds during peak times. Based on Terapeak analysis of eBay (Nasdaq:EBAY) data, over $23 million worth of Microsoft Xbox 360s were sold in the first week.

The following research was completed using Terapeak's web-based research tool to set price filters on completed transactions of Xbox 360 systems priced greater than $250 and less than $1500. The demand for Xbox was well above the standard with a staggering average of 19 bids per successful listing. In fact, over 586,035 bids were placed on 39,562 systems. The success rate for Xbox 360 systems listed on eBay.com was 78.2%. The average selling price for units sold was $718 per unit.

It is interesting to note that the majority of listings took place primarily between 8AM-12PM PST and in the evening between 2PM-7PM PST. 92% of the listings were auctions and approximately 65% of those transactions were 1-day duration listings. eBay.com Picture Services and Bold features were the most used selling tactics by eBay sellers.

Since the first week demand has dropped to an average of 15 bids per successful listing. The success rate and average price of Xbox 360 auctions have also come down. They are now 75.4% and $702, respectively.

Terapeak is the most advanced research tool for analyzing eBay consumer transaction data. Terapeak's data and analytics tools look at data from eBay as far back as Jan 1st, 2004.