NBC Universal and CinemaNow Sign Distribution Agreement to Offer Video-On-Demand Service to Consumers

Business Wire, Feb 1, 2005

MARINA DEL REY, Calif. -- CinemaNow Customers Can Now Stream NBC Universal's New Release Movies and Pay-Per-View Television Programming via the CinemaNow Web Site

CinemaNow Inc., the leader in video-on-demand for broadband, today announced it has entered into an agreement with NBC Universal to deliver first-run pay-per-view and library titles, including movies and television event programming, on a streaming basis via the CinemaNow Web site, www.cinemanow.com. NBC Universal joins a growing list of content providers who make their video content available through CinemaNow's video-on-demand service, including 20th Century Fox, Disney, Lions Gate, MGM, Sony, Warner Bros., and over 200 other licensors.

"With distribution rights to more than 6,500 titles, CinemaNow offers consumers the most extensive collection of video content available on-demand via broadband distribution," said Jeff Briller, vice president of acquisitions, CinemaNow. "Compelling content will continue to play a vital role in the mainstream adoption of broadband delivered video-on-demand and we are thrilled to add NBC Universal's distinct and high-quality programming to our service."

As part of the agreement, and along with previously released movies and pay-per-view television programming from NBC Universal's expansive video library, CinemaNow will offer NBC Universal's new release films on the same day they become available in their traditional pay-per-view window. The first title from Universal currently offered by CinemaNow is the spy thriller "The Bourne Supremacy," starring Matt Damon. All titles will be made available for streaming on a 24-hour rental basis.

"NBC Universal believes in the great potential that broadband has in the distribution of content," said Jean-Briac Perrette, Senior Vice President, NBC Universal Cable. "Working with CinemaNow will help broaden the exposure of our films and provide their customers with a quick and simple way to access NBC Universal's world-class content."

About CinemaNow

CinemaNow, Inc. (www.cinemanow.com) is the global leader in Internet-based video-on-demand (VOD) and subscription video-on-demand (SVOD) distribution and technology. Through its growing list of content partners, including 20th Century Fox, Disney, Lions Gate, MGM, Miramax, NBC Universal, Sony and Warner Bros., the CinemaNow Web site has become the premier destination for the authorized downloading and streaming of video content on the Internet. CinemaNow has also developed PatchBay(R), a proprietary content-on-demand distribution and management system that runs the CinemaNow Web site, and is available as a licensable technology solution.

About NBC Universal Cable

NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of thirteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Telemundo, Trio, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and TiVo.

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