Minnesota Chapter of American Marketing Association Announces Burke Institute Seminar on ''Business-to-Business Marketing Research''

Business Wire, Feb 1, 2005

WHAT:  "Business-to-Business Marketing Research" seminar presented by
       the Burke Institute

WHEN:  Wednesday, March 30, 2005
       8:30 AM - 5:00 PM - Seminar (includes lunch)

WHERE: Otto Bock HealthCare, 14800 28th Avenue North, Suite 110
       Plymouth, Minn.

HOW:   The seminar is limited to 30 attendees. To register, visit
       www.mnama.org or call the AMA Minnesota Office 651-917-6241 for
       further information about mailing or faxing a registration
       form. Registration closes March 16.

COST:  AMA/MRA Member: $495 (after March 1, $595)
       Guest: $595 (after March 1, $695)

WHY:   For the past 27 years, the Burke Institute has trained more
       than 60,000 marketing research practitioners from around the
       world, through both public and in-house customized marketing
       research seminars. Burke presents an unbiased look at various
       research practices, not just the proprietary viewpoints of a
       specific supplier.

       The seminar, sponsored by Otto Bock HealthCare, will focus on
       four areas: how to use marketing research for
       business-to-business (B2B) marketing decisions; basic methods
       used in B2B marketing research; customer satisfaction research;
       and product research and B2B product decision making.

       The seminar will be presented by Dr. Tony Zahorik, who was a
       12-year member of the marketing faculty at Vanderbilt
       University prior to joining the Burke Institute. At Vanderbilt,
       Zahorik presented executive seminars on marketing management,
       marketing planning, measuring advertising effectiveness, and
       measuring customer satisfaction.

       Visit www.burkeinstitute.com or www.mnama.org for more info.