Unica Corporation and Gartner Present Live Webinar on Marketing Resource Management

Business Wire, Feb 1, 2005

WHAT: "Marketing with Impact: The Transformation of Marketing
    Operations Through Marketing Resource Management," a Webinar
    hosted by Unica Corporation, featuring Gartner Research.

WHEN: Tuesday, February 8, 2005
      1:00 - 2:00 p.m. EST

WHY: Marketing complexity and fragmentation; increased accountability
    of the marketing function; budgetary constraints; new regulations.
    The convergence of these pressures are leading marketers to turn
    to Marketing Resource Management (MRM) to gain greater control
    over their marketing operations, improve their productivity and
    efficiency and get more impactful results from every marketing
    dollar.

    Participants will learn how MRM technologies and processes are
    enabling enterprises to increase the visibility,
    accountability and value of their marketing efforts, as well
    as plan, budget, coordinate the execution of and measure the
    impact of their marketing programs.

    The Webinar will cover:
        --  What MRM is and how it helps marketers
        --  Primary drivers of MRM
        --  Functionality components of MRM
        --  Benefits achieved with MRM solutions
        --  How to get started - Key steps to lead your organization
            to MRM adoption

WHO: Kim Collins, research director at Gartner Research
     Alan Bunce, senior marketing segment manager at Unica Corporation

HOW: Register at http://www.marketingpower.com/webcast2-8

About Unica

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com.

Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owner