Enesco Implements Strategic Marketing Initiative; Company Names Chief Marketing Officer to Drive New Products and Marketing Programs

Business Wire, Feb 1, 2005

ITASCA, Ill. -- Enesco Group, Inc. (NYSE:ENC), a leader in the giftware, collectible and home decor industry, today announced the Company is implementing a strategic initiative that will enhance the company's critical marketing function.

David Nicklin, who has been appointed to the newly-created position of Chief Marketing Officer, will be leading the redesigned marketing team at Enesco. Nicklin, a former Disney executive, joined the Company in 2003 as the General Manager of Enesco's Premier Channel of distribution. He led the seamless transition of the Walt Disney Classics Collection and Collector's Society from Disney to Enesco.

"David has more than 20 years experience with global marketing and product development in the gift and home decor categories," said Cynthia Passmore-McLaughlin, President and CEO of Enesco. "We are confident that he will build a strong marketing team and new product portfolios that will help Enesco grow in our markets around the world."

As part of the initiative, Enesco restructured its marketing team, producing an annual savings of $2.3 million and one-time costs of approximately $500,000. The majority of the positions eliminated were in the Chicagoland area.

"We are positioning Enesco for a stronger future," added Passmore-McLaughlin. "While there are some cost control initiatives behind this realignment, it is primarily to build a marketing structure that is focused on brand building and product innovation. Enesco's new marketing structure will be both more effective in the marketplace and more cost-effective for the Company. "

This press release contains various forward-looking statements that are based on management's current assumptions and beliefs and upon information currently available to management. The Company has tried to identify such forward-looking statements by use of such words as "expects," "intends," "anticipates," "could," "estimates," "plans," and "believes," and similar expressions, but these words are not the exclusive means of identifying such statements. Such statements are subject to various risks, uncertainties and other factors which could cause actual results to vary materially from those anticipated, estimated, expected or projected. Important factors that may cause actual future events or results to differ materially and adversely from those described in the forward-looking statements include, but are not limited to: the Company's success in developing new products and consumer reaction to the Company's new products; the Company's ability to secure, maintain and renew popular licenses, particularly our licenses for Precious Moments, Cherished Teddies, Heartwood Creek and Disney; the Company's ability to grow revenues in mass and niche market channels; the Company's ability to identify and close on strategic acquisitions; changes in general economic conditions, as well as specific market conditions; fluctuations in demand for our products; manufacturing lead times; the timing of orders and shipments and our ability to predict customer demands; inventory levels and purchase commitments exceeding requirements based upon incorrect forecasts; collection of accounts receivable; changes in the regulations and procedures effecting the importation of goods into the United States; changes in foreign exchange rates; price and product competition in the giftware industry; variations in sales channels, product costs or mix of products sold; and, possible future terrorist attacks, epidemics, or acts of war.

In addition, the Company operates in a continually changing business environment and does not intend to update or revise the forward-looking statements contained herein, which speak only as of the date hereof. Additional information regarding forward-looking statement risk factors is contained in the Company's reports and filings with the Securities and Exchange Commission. In light of these risks and uncertainties, the forward-looking statements contained herein may not occur and actual results could differ materially from those set forth herein. Accordingly, you should not rely on these forward-looking statements as a prediction of actual future results.